By Morgan Mathis
on June 05, 2023
In April, Highwire attended the highly anticipated, invite-only FORTUNE Brainstorm Health conference in Los Angeles.
By Ali Nix
on June 01, 2023
The healthcare industry has undergone a remarkable transformation in recent years. Once criticized for its sluggish pace and outdated practices, this sector has been catapulted into a whirlwind of ...
By Megan Phelan
on May 30, 2023
With HIMSS23 in the rearview mirror, we look forward to following these top healthcare reporters   Top leaders and speakers from the global healthcare and technology sector gathered in Chicago, April ...
By Ross Levanto
on May 25, 2023
Congressman Maxwell Frost is 26 years old. During a speech to fellow Democrats, he called a popular political event held in South Carolina “the Coachella of the South.” As he recalled to MSNBC host ...
By Jayme Maniatis
on May 16, 2023
Launching a product regulated by the U.S. Food and Drug Administration (FDA), such as a 510(k) medical device, is an impressive accomplishment that requires meticulous planning and compliance with ...
By Kathleen Gratehouse
on May 10, 2023
We are thrilled to announce that Highwire has been awarded the coveted title of Digital Agency of the Year in the 2023 SABRE Awards from PRovoke Media.
By Andrew Robinson
on May 09, 2023
In the spirit of our agency value: Inclusion, Always, and in honor of April's Arab American Heritage Month, we are proud to announce that we have updated our self-reporting tracker for race/ethnicity ...
By Tori Banser
on May 05, 2023
It’s a wrap on RSA 2023! We had a whirlwind of a week gaining new security insights, meeting with clients and reporters and networking with the largest community of cyber professionals. Given the ...
By Carol Carrubba
on April 28, 2023
When choosing and working with a marketing and PR agency, bigger is not always better. Many companies struggle when trying to choose the marketing and PR agency best suited to their needs. There are ...
By Ayanna Anderson
on April 27, 2023
Ayanna Anderson Head of DIBs at Highwire In the poem “Harlem,” Harlem Renaissance writer Langston Hughes explores the question of what happens to a dream deferred. “Does it dry up like a raisin in ...
By Dallas Gordon
on April 24, 2023
Keep up to date on breaking news, panel and keynote discussions, and all things RSA
By Bob Gohn
on April 20, 2023
There are endless ways brands can connect with customers, and for every one of those communications channels, there is a host of vendors and agencies to help you reach them. Juggling multiple agency ...
Kim Paone
By Kim Paone
on April 18, 2023
Highwire PR explores the right and wrong ways to communicate a reduction in force to employees. Many tech companies have made significant layoffs recently, including Twitter and Meta. In a shaky ...
Kim Paone
By Kim Paone
on March 21, 2023
Crisis planning is critical to the success of any organization. While most organizations hope they’ll never have to use their crisis plan, emerging threats and our ever-changing security landscape ...
Kim Paone
By Kim Paone
on February 10, 2023
2022 was one of the most tumultuous years for the tech industry. The fintech sector specifically faced significant changes. From the FTX fallout to sweeping layoffs, unprecedented change impacted the ...
By Admin
on September 15, 2022
SAN FRANCISCO, September 15, 2022 -- Highwire PR, a premier communications partner for leading technology and healthcare companies, announced today that it has secured strategic investment from ...
By Admin
on May 27, 2022
In PR, we talk a lot about the “death of things” (DoT, I should probably trademark that). Email is dead! Press releases are dead! Fill in the blank legacy technology – DEAD. I’m getting a bit morbid ...
By Admin
on May 27, 2022
I’d be willing to guess every PR professional has been asked by a client, “Does this announcement call for a press release or a blog post?” It seems like a simple question, but there’s actually ...
By Admin
on May 26, 2022
The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative ...
By Admin
on June 15, 2021
As we close out the first half of 2021, Highwire is taking a moment to pause, reflect, and celebrate our successes over the past year. Over the course of 2020, we grew digital revenue by 100% and ...
By Admin
on May 28, 2021
Over a year into the Covid-19 pandemic, and on the heels of national catastrophes like SolarWinds, Microsoft Exchange, and most recently, the Colonial Pipeline cyberattack, the first (and hopefully ...
By Admin
on December 14, 2020
Still holding on? 2020 was jarring and fast/ slow in all the wrong ways. To help you navigate turns still ahead, we asked the Highwire team for macro-landscape 2021 predictions.
By Admin
on October 22, 2020
The PR industry has not made enough progress on Diversity, Inclusion and Belonging (DIBs) initiatives in the past few years. A PRWeek study sheds light on the disparity: A mere 13% of PR agency ...
By Admin
on October 21, 2020
The Depart of Justice filed an antitrust lawsuit against Google for maintaining an illegal monopoly over search and search advertising on Tuesday morning. 
By Admin
on October 07, 2020
Hello and welcome to the Highwire Cyber and Tech Policy news roundup!
By Admin
on September 30, 2020
Conspiracy Theories, Domestic Threats and Clear Communication: The Cybersecurity Industry’s Role in the November 3rd Election  
By Admin
on September 23, 2020
Earlier this month, I was lucky to attend the STAT Health Tech Summit to hear from experts on what’s trending in the digital health space — especially following and preceding some high profile ...
By Admin
on August 28, 2020
I recently connected with tech reporter extraordinaire (and one of my personal favorite people to work with), Jessica Hardcastle, the managing editor of SDxCentral covering next-generation data ...
By Admin
on August 26, 2020
Women’s Equality Day was designated in 1973 as a day to commemorate the passing of the 19th amendment but also to call attention to women’s continuing efforts toward full equality. Women’s Equality ...
By Admin
on August 24, 2020
The coronavirus has wreaked havoc on communities, health systems and economies across the globe, causing immeasurable damage wherever it has hit. It has, however, also created some opportunities for ...
By Admin
on August 18, 2020
How do you make the most powerful impression as you prepare for a financing round or IPO? By illuminating your company’s successes, its strong financial future, and the C-suite of visionaries behind ...
By Admin
on August 12, 2020
When I first learned about Highwire, I was drawn to the amazing office culture and one of Highwire’s core values – collaboration. Fast forward to my start date –which was one week after ...
By Admin
on July 29, 2020
The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative ...
By Admin
on July 22, 2020
Black Hat is going fully virtual this year, which means attendees will miss out on the late night networking at parties and hallway conversations on the latest major research and industry rumors (but ...
By Admin
on June 25, 2020
During the past three months while adhering to state/local/federal directives on how best to mitigate the spread of COVID-19, citizens around the globe have been faced with many challenges and new ...
By Admin
on June 18, 2020
Picture this: It’s the winter of 1996. Gene Kelly has just died, Happy Gilmore is newly in theaters, Tupac just released the groundbreaking All Eyez on Me album, and yours truly is about to be six ...
By Admin
on April 22, 2020
With the current media climate, it’s more important than ever to understand reporters’ news beats to make sure the precarious reporter to PR professional relationship remains mutually beneficial. I ...
By Admin
on April 06, 2020
This morning we announced that Highwire has acquired digital consultancy, Wonderscript. James Beechinor-Collins (JBC) and James Holland, founder and co-founder of Wonderscript, have joined Highwire ...
By Admin
on November 18, 2019
Whether you’re Gen Z, a Millennial or even Gen X, chances are you’ve heard of TikTok. It’s the latest social media app that’s taking over and everyone wants to be a part of it. 
By Admin
on August 22, 2019
Last month, Peter McCormack shared his thoughts on how to Scale Your PR Team from Startup to IPO  in a recent Highwire blog. But when you are a growth-stage company, everything must scale, including ...
By Admin
on February 20, 2018
While we love our west coast headquarters, we have a special place in our heart for the East Coast and especially for our two offices here in NYC and Boston. Both cities have a lot to offer tech ...
By Admin
on January 03, 2018
By Julie Crabill
By Admin
on June 08, 2017
While communications strategies have changed dramatically over the years, industry analysts remain an important part of a technology company’s marketing mix. Analysts provide a third-party view of a ...
By Admin
on May 24, 2017
Each year, The Mass Technology Leadership Council (MassTLC) assesses the technology market’s impact on the New England economy. Based on the findings and the group’s ongoing work in support of the ...
By Admin
on April 12, 2017
Highwire Labs Reviews Popular Gmail Extensions
By Admin
on April 04, 2017
Image via MarketWatch
By Admin
on March 24, 2017
Disclaimer: This blog post was edited on February 9, 2021 to reflect an updated review on new product features from Muck Rack. Scroll to the end to see our updated opinion.
By Admin
on January 26, 2016
Now is a good time for tech companies to build out their comms programs in advance of an offering
By Admin
on May 05, 2015
Rob Kuznia recently made headlines for taking a job in public relations.  Normally this wouldn’t be newsworthy – there are tons of us PR folk – but there’s a catch: Kuznia made the move from ...