To celebrate AAPI Heritage Month, Highwire hosted a special edition of its DIBs Media Perspectives series last week. The discussion brought together leaders from some of the world’s most influential ...
Last week, the security world convened at the Moscone Center in San Francisco to unpack what’s trending in cybersecurity. Nearly 50,000 professionals joined together to delve deep into the pressure ...
In a conversation, Tom Wentworth, the AI-driven CMO of incident.io, discusses his implementation of AI, how teams can use AI to stand out, and forward-looking predictions for the future of marketing ...
I’m grateful to have reconnected with Alex Konrad, former Forbes senior editor and creator of the Midas List Europe and Cloud 100 lists – and honored to be the first comms pro to connect with him in ...
Highwire's deep media intelligence and reporter insights shape the conversations our clients have onsite at RSAC every year. The 2025 event, kicking off April 28, is no exception. The theme of “Many ...
The U.S. Energy Secretary and Aramco CEO slammed climate policies. SoftBank invested $130 million in solar, betting on an industry that faces serious headwinds. Avangrid and NextEra discussed ...
For years, the conversation about AI has centered on its future worth. It was positioned as something to look forward to or prepare for. Something to be excited about or fear.
4 Key Takeaways From the Young, Gifted, and Black (History): The Gen Z Takeover Panel Highwire PR and the National Millennial and Gen Z (NMGZ) community were excited to join forces in the mission to ...
The RSAC conference (which recently underwent a rebranding to cement the “C” in its name) is the top security trade show of the year, covering a wide breadth of cybersecurity topics for professionals ...
Last year, I wrote about the shifting dynamics of the media landscape. One of the headwinds I saw coming was more and more reporters leaving traditional media outlets to start Substacks to pursue the ...
Insights from Highwire's Energy and Sustainability Roundtable The energy and sustainability landscape is evolving faster than ever, and 2025 promises to be a year of profound shifts and challenges. ...
Key takeaways from industry leaders For businesses committed to sustainable practices, creating actionable impact strategies is a top priority. Executing those strategies is another matter entirely. ...
What Comms Pros Should Watch Out for in 2025 2025 is shaping up to be a complex and rapidly evolving landscape for the financial services industry. We recently spoke with Venture Capital Journal ...
The commerce landscape is rapidly evolving, introducing new challenges and opportunities for brands seeking to connect with consumers. To gain a deeper understanding of these shifts, we spoke with ...
Last week, the 2025 World Economic Forum (WEF) Annual Meeting in Davos, Switzerland took place – bringing together influential leaders from government, business, academia, and civil society to ...
Finding the human angle and defining success with a tech-forward, product-led philosophy AI is undoubtedly the hottest tech topic of our current era. Right now, the companies that make generative AI ...
Stunning AI-generated artwork courtesy of Acrylic Robotics on display in the re:Invent press lounge. Event attendees had a chance to engage with AWS leadership in a very immersive and next-gen ...
2024 was a turning point for social media. Audiences are more disparate and divided than ever—across ideologies, platforms, and even geography. Where users go, inevitably brands must follow. But when ...
In observance of Filipino American History Month (FAHM), we collaborated with members of our Highwire community to bring more colorful context into the identity of being a Filipino American.
What happens in Vegas stays in Vegas—except for the pivotal announcements, distinguished speakers, and innovative themes everyone is talking about from HLTH this year. Last week, over 12,000 ...
This month kicks off the 21st annual Cybersecurity Awareness Month (CAM). Over the years, the initiative has developed into a collaborative effort between government and industry to enhance ...
“A” and “I.” Two letters that will dominate the conversations and presentations at HLTH 2024 next week. Artificial intelligence (AI) is transforming the healthcare industry, from how patients receive ...
AI may dominate business conversations worldwide, but it didn’t dominate panels or news coverage at Climate Week, the largest gathering of companies and people tackling the climate crisis, or RE+, ...
As the federal market continues to modernize its technology, it’s turning to public sector partners to do so. This has opened up new opportunities for technology vendors both big and small.
Last week, members from Highwire’s cybersecurity practice touched down in D.C. On their agenda: attending both the Aspen Cyber Summit and POLITICO’s AI and Tech Summit to hear firsthand what ...
The HTLH conference emerged on the healthcare conference scene in 2018, featuring notable speakers and quirky caricatures. It has since become a leading industry conference, attracting over 12,000 ...
With almost 11,500+ attendees from 3,000+ companies and a long list of influential press, Money20/20 is the ideal place for your fintech or financial services organization to make a splash.
Empowering employees in the fight against misinformation Corporate and organizational leaders are tasked with leading their businesses through tumultuous times, and there are fewer times more ...
This year particularly has been a historic year for women in America. 2024 had triumphant moments leading up to the November elections as we saw Kamala Harris become the first Black Woman to lead a ...
Over the past month and a half, Highwire’s cybersecurity practice has been focused on planning for one of the industry’s most pivotal annual events: Black Hat USA. This year, #HWCyberSquad members ...
As the IPO market seems to be thawing for tech companies, it’s time for communications leaders to dust off their strategies for pre- and post-public offering. We recently spoke with tech ...
Our health practice works with clients at the intersection of AI, innovation, and healthcare. Therefore, we’re constantly monitoring the media for trends in this space and reading the latest coverage ...
From social media strategy to social media content management Creating your social media strategy When it comes to social media strategy people take many different approaches. To help our clients we ...
With so many options, here are 5 social media content management tools to consider Social content management should be at the forefront of any social marketer’s mind - the tool or platform you choose ...
Today’s media landscape is shifting rapidly. As PR professionals engaging with the media every day, it’s crucial to continue to tap in with reporters to get a sense of how they are perceiving the ...
Hacking fish tanks, toilets, and ATMs is par for the course at Black Hat. One of the biggest cybersecurity events of the year, Black Hat is known as a research-driven event, where the top white hat ...
This past June, along with my colleague Haley White, I had the opportunity to attend Splunk’s .conf24 user conference in Las Vegas. This year’s conference agenda spotlighted product announcements, ...
AWS is synonymous with cloud computing and has solidified its position as a pioneer in security. This was evident at AWS re:Inforce 2024, where a series of groundbreaking announcements and ...
The Cannes Lions International Festival of Creativity is the crème de la crème of advertising industry events, bringing together top brands to showcase and discuss new trends, products, and ...
I read an Inc.com article headlined: “Influencer Marketing Is Out. Creator Marketing Is In.” This idea — built off of a need for deep trust between brands and creators — was one of the overarching ...
Highwire recently hosted a panel to discuss the nuances of IPO communications and marketing strategies. I was honored to participate alongside this esteemed group:
With the first half of 2024 nearly behind us, we’re reflecting on the agenda-driving topics at events like JP Morgan, ViVE, and SXSW that we expect will continue to inform dialog during the busy fall ...
This month, thousands of security practitioners, CISOs, government officials, reporters, PR people (including a dozen of our own #HWCyberSquad members), and more flocked to Moscone Center in San ...
This last year was monumental for AI in healthcare. From hands-free charting to detailed and documented patient visits to using AI to identify signs of diseases within retinal scans, how AI is being ...
Every company has stories to tell. Whether about why it was founded, what led it to some breakthrough innovation, or how it was able to overcome some immense challenge, stories help companies connect ...
If you’re doing it right, your content should attract a variety of audiences at various stages of the marketing funnel — from people who've never heard of your company before to those who are already ...
It’s that time of year again! Security professionals across the U.S. are flocking to the Moscone Center in San Francisco for the annual RSA Conference, a place to celebrate the ever-changing ...
Dan Tyre is indefatigable. The HubSpot executive has so much joie de vivre and speaks with such enthusiasm that he feels obliged to remind you that he is 61, lest you mistake him for a much younger ...
We begin this blog post by assuring you that the words you are reading were written by a real, honest-to-goodness human. A strange disclaimer, perhaps, but an important one given the growing number ...
Every year thousands of brands, retailers, startups and reporters in the ecommerce, marketing, and innovations industries convene in Las Vegas, NV for Shoptalk to discuss the evolving retail ...
I started my career in Public Relations during the dot.com boom of the 1990’s, when a single headline in Business Week or Forbes Magazine was enough to catapult a company from seemingly out of ...
Businesses are cranking out a tremendous amount of content these days. But the more content you publish, the greater the risk that inconsistencies in voice, usage and style could confuse readers — ...
Good writing skills are crucial for just about any job these days. Whether you're crafting a research report, a blog post or an email to your boss explaining why you deserve a promotion, the ability ...
Writing is a creative act, and as such it is inherently messy and imperfect. It can be frustrating and difficult or it can come naturally and easily. While some people seem to have a preternatural ...
As a content marketer, you understand the importance of creating valuable, engaging content for your audience. However, despite your best efforts, you may find that your content isn't driving the ...
Definitive Healthcare, a healthcare commercial intelligence company, faced an opportunity to become a strategic media resource and showcase its value within the healthcare industry.
Social media is always changing. With new platforms, rules and features cropping up constantly, marketing and PR professionals need to keep up to stay ahead and deliver messages effectively.
From software programs to advertising platforms and marketing methods, there’s always something new to learn or measure in content marketing. That last one — marketing methods — is a top concern for ...
In almost a month, leading retailers, brands, analysts, reporters, investors and more will gather in Las Vegas, Nevada for Shoptalk. As one of the premier events in the retail sector, having a well ...
The pressure is palpable. You feel it in your chest, squeezing your lungs until you can barely breathe, causing that voice in your head to doubt yourself, to question everything you have learned to ...
2024 is poised to be a transformative year for the Financial Services industry. It will demand innovative communication strategies and require public relations professionals to stay informed and ...
Generative A.I. is transforming marketing and PR worldwide. The use of A.I. supports marketing and PR professionals in generating content quickly and easily, leading to improved efficiency, ...
Executive visibility impacts nearly every aspect of business, including employee retention and talent attraction, customer trust and loyalty, investor assurance and more. LinkedIn reports that ...
Account-based marketing (ABM) is gaining momentum as an effective approach to nurturing and converting high-value accounts. However, while tactics like personalization and targeting get a lot of ...
The JP Morgan Healthcare Conference in San Francisco is a beacon for the latest trends and shifts in the industry and, as always, a hotbed for deals. J&J’s acquisition of Ambrx Biopharma and ...
Neil Patel, a renowned digital marketer and entrepreneur, emphasizes that roughly 75% of web surfers rarely browse beyond the first page, highlighting the importance of high search rankings. With ...
This morning Highwire announced the acquisition of Candor Content, bringing two highly-complimentary teams together to turbo-charge our digital marketing capabilities and offer our clients expanded ...
Recently, we published a blog post explaining why we won't be using generative AI writing assistants any time soon. The bottom line is that we just don't feel that the quality of the writing they ...
Meet the influencers modernizing the diffusion of healthcare information Health is a key component to overall happiness and fulfillment, but healthcare costs and gaps in medical knowledge present ...
Meet the trailblazers shaping the A.I. landscape The future of digital technology holds immense power that could reshape the world in unforeseen ways. In 2021 alone a massive $1.5 trillion was spent ...
The financial services industry is evolving faster than ever before – emerging technologies like generative A.I., DeFi (decentralized finance) and crypto pose new challenges to everything from ...
No one thinks it will happen to them, but data breaches and hacks are all too common. And now that the new disclosure rule from the SEC, making publicly traded companies required to disclose ...
ESG has had a rough year — from unprecedented political attacks to increasing investor skepticism — leading many companies to rebrand their approach to sustainability or even halt using the ...
Economic uncertainty, geopolitical cyber tensions and the rise of generative AI have only added to the rising complexity that businesses are tackling every day. From large corporations to small ...
Since the launch of ChatGPT a year ago, A.I. has transformed the banking industry and will continue to do so in 2024. The technology radically altered the way employees do their jobs and allowed them ...
An effective Request for Proposal (RFP) can be an essential step for organizations aiming to hire a Public Relations (PR) agency that aligns with their communication needs and goals. By outlining ...
To show just how quickly things change, the Aspen Cyber Summit was held last week, and unlike the year prior, where it wasn't mentioned once, the agenda this year was brimming with conversations ...
This year, the Money 20/20 agenda stemmed from the current regulatory and economic reckoning taking place in the industry. From impending CFPB decisions and regional bank uncertainty to increased ...
Unprecedented extreme weather, political pushback and the biggest funding bills in its history have pushed sustainability center stage for businesses. Highwire recently hosted a LinkedIn Live panel ...
At Highwire, our Financial Services practice keeps a close eye on the people and organizations that are changing the industry. We’re kicking off a brand new quarterly “Ones to Watch '' series that ...
Want to craft messages that resonate with your audience? Consider journalistic writing. At Highwire, we understand the value of writing that compels attention, engages emotion, and inspires action. ...
As the dust settles on Generative AI’s record-breaking debut, the lawsuits and investigations have begun, the academic studies are trickling in and many PR professionals are still asking themselves: ...
Black Hat was back this year, and bigger than ever! The #HWCybersquad spent a week in Vegas supporting clients, attending sessions, meeting reporters, and taking in “Hacker Summer Camp.” Here’s what ...
Tarah Johnson, Account Executive at Highwire PR and contributing member of Highwire PR's DIBs Council and co-lead of the affinity group, Have Several Seats, reflects on the key takeaways from a ...
White-water rafting in the morning, rubbing shoulders with NBA champ Andre Iguodala in the evening, networking with top tech CEOs in between — who wouldn't want to be on the "Silicon Slopes" of Park ...
When the United States government founded the Cybersecurity and Infrastructure Security Agency (CISA) in 2018, it marked a significant step toward combating digital threats. CISA's key initiatives, ...
There are 39,000 cybersecurity companies worldwide, each competing to become a trusted source in the industries they serve. How do you stand out and demonstrate your expertise, especially when an ...
Beyond its news and editorial coverage, the Wall Street Journal (WSJ) hosts quarterly virtual and in-person forums. These events capitalize on the WSJ's news team's expertise to create a space for ...
Earnings. Whether the company misses, meets or beats expectations, communications shape how analysts and media report on your numbers. You can generate excitement, proactively answer questions and ...
Trendjacking is a PR and marketing tactic that capitalizes on breaking news, current events or cultural moments; i.e., topics that are popular and already trending. Think generative AI, ransomware, ...
The ESG journey has taken many turns over the last year, from a nice-to-have to a corporate strategy influencer to a political hot-button issue. Despite a growing number of bills restricting ESG ...
After years of disruption and uncertainty, trade shows are back in action as key sites for the tech industry's evolution. These events are incubators for emerging trends and hot topics, and serve as ...
Following the RSA Conference, the cybersecurity community is now looking forward to Black Hat USA 2023, scheduled from August 5-10 in Las Vegas. In its 26th year, the event has become the go-to for ...
It’s easy to say that in-house creative teams know your brand best. After all, they set the brand's creative direction overall. However, an in-house-only approach is not necessarily faster, cheaper ...
It’s what you say and how you say it. CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite ...
AWS plays a central role in the cloud strategy of organizations around the world, which makes the AWS re:Inforce conference one of the most consequential cloud security events of the year. AWS ...
Five years ago, Amazon Web Services (AWS) introduced AWS re:Inforce, a premier tech event focused on the important issues in cybersecurity today — compliance, identity, privacy and more. This year's ...
The healthcare industry has undergone a remarkable transformation in recent years. Once criticized for its sluggish pace and outdated practices, this sector has been catapulted into a whirlwind of ...
With HIMSS23 in the rearview mirror, we look forward to following these top healthcare reporters Top leaders and speakers from the global healthcare and technology sector gathered in Chicago, April ...
Congressman Maxwell Frost is 26 years old. During a speech to fellow Democrats, he called a popular political event held in South Carolina “the Coachella of the South.” As he recalled to MSNBC host ...
We are thrilled to announce that Highwire has been awarded the coveted title of Digital Agency of the Year in the 2023 SABRE Awards from PRovoke Media.
In the spirit of our agency value: Inclusion, Always, and in honor of April's Arab American Heritage Month, we are proud to announce that we have updated our self-reporting tracker for race/ethnicity ...
It’s a wrap on RSA 2023! We had a whirlwind of a week gaining new security insights, meeting with clients and reporters and networking with the largest community of cyber professionals. Given the ...
When choosing and working with a marketing and PR agency, bigger is not always better. Many companies struggle when trying to choose the marketing and PR agency best suited to their needs. There are ...
Ayanna Anderson Head of DIBs at Highwire In the poem “Harlem,” Harlem Renaissance writer Langston Hughes explores the question of what happens to a dream deferred. “Does it dry up like a raisin in ...
There are endless ways brands can connect with customers, and for every one of those communications channels, there is a host of vendors and agencies to help you reach them. Juggling multiple agency ...
Highwire PR explores the right and wrong ways to communicate a reduction in force to employees. Many tech companies have made significant layoffs recently, including Twitter and Meta. In a shaky ...
Crisis planning is critical to the success of any organization. While most organizations hope they’ll never have to use their crisis plan, emerging threats and our ever-changing security landscape ...
2022 was one of the most tumultuous years for the tech industry. The fintech sector specifically faced significant changes. From the FTX fallout to sweeping layoffs, unprecedented change impacted the ...
SAN FRANCISCO, September 15, 2022 -- Highwire PR, a premier communications partner for leading technology and healthcare companies, announced today that it has secured strategic investment from ...
In PR, we talk a lot about the “death of things” (DoT, I should probably trademark that). Email is dead! Press releases are dead! Fill in the blank legacy technology – DEAD. I’m getting a bit morbid ...
I’d be willing to guess every PR professional has been asked by a client, “Does this announcement call for a press release or a blog post?” It seems like a simple question, but there’s actually ...
The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative ...
As we close out the first half of 2021, Highwire is taking a moment to pause, reflect, and celebrate our successes over the past year. Over the course of 2020, we grew digital revenue by 100% and ...
Over a year into the Covid-19 pandemic, and on the heels of national catastrophes like SolarWinds, Microsoft Exchange, and most recently, the Colonial Pipeline cyberattack, the first (and hopefully ...
Still holding on? 2020 was jarring and fast/ slow in all the wrong ways. To help you navigate turns still ahead, we asked the Highwire team for macro-landscape 2021 predictions.
The PR industry has not made enough progress on Diversity, Inclusion and Belonging (DIBs) initiatives in the past few years. A PRWeek study sheds light on the disparity: A mere 13% of PR agency ...
The Depart of Justice filed an antitrust lawsuit against Google for maintaining an illegal monopoly over search and search advertising on Tuesday morning.
Earlier this month, I was lucky to attend the STAT Health Tech Summit to hear from experts on what’s trending in the digital health space — especially following and preceding some high profile ...
I recently connected with tech reporter extraordinaire (and one of my personal favorite people to work with), Jessica Hardcastle, the managing editor of SDxCentral covering next-generation data ...
Women’s Equality Day was designated in 1973 as a day to commemorate the passing of the 19th amendment but also to call attention to women’s continuing efforts toward full equality. Women’s Equality ...
The coronavirus has wreaked havoc on communities, health systems and economies across the globe, causing immeasurable damage wherever it has hit. It has, however, also created some opportunities for ...
How do you make the most powerful impression as you prepare for a financing round or IPO? By illuminating your company’s successes, its strong financial future, and the C-suite of visionaries behind ...
When I first learned about Highwire, I was drawn to the amazing office culture and one of Highwire’s core values – collaboration. Fast forward to my start date –which was one week after ...
The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative ...
Black Hat is going fully virtual this year, which means attendees will miss out on the late night networking at parties and hallway conversations on the latest major research and industry rumors (but ...
During the past three months while adhering to state/local/federal directives on how best to mitigate the spread of COVID-19, citizens around the globe have been faced with many challenges and new ...
Picture this: It’s the winter of 1996. Gene Kelly has just died, Happy Gilmore is newly in theaters, Tupac just released the groundbreaking All Eyez on Me album, and yours truly is about to be six ...
With the current media climate, it’s more important than ever to understand reporters’ news beats to make sure the precarious reporter to PR professional relationship remains mutually beneficial. I ...
This morning we announced that Highwire has acquired digital consultancy, Wonderscript. James Beechinor-Collins (JBC) and James Holland, founder and co-founder of Wonderscript, have joined Highwire ...
The phrase “momentum release” is one used by PR and marketing professionals to describe a specific news announcement focused on depicting a company’s growth. The purpose of this type of announcement ...
Whether you’re Gen Z, a Millennial or even Gen X, chances are you’ve heard of TikTok. It’s the latest social media app that’s taking over and everyone wants to be a part of it.
Last month, Peter McCormack shared his thoughts on how to Scale Your PR Team from Startup to IPO in a recent Highwire blog. But when you are a growth-stage company, everything must scale, including ...
While we love our west coast headquarters, we have a special place in our heart for the East Coast and especially for our two offices here in NYC and Boston. Both cities have a lot to offer tech ...
While communications strategies have changed dramatically over the years, industry analysts remain an important part of a technology company’s marketing mix. Analysts provide a third-party view of a ...
Each year, The Mass Technology Leadership Council (MassTLC) assesses the technology market’s impact on the New England economy. Based on the findings and the group’s ongoing work in support of the ...
Disclaimer: This blog post was edited on February 9, 2021 to reflect an updated review on new product features from Muck Rack. Scroll to the end to see our updated opinion.
Rob Kuznia recently made headlines for taking a job in public relations. Normally this wouldn’t be newsworthy – there are tons of us PR folk – but there’s a catch: Kuznia made the move from ...
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