By Samantha Saffold
on July 18, 2024
This past June, along with my colleague Haley White, I had the opportunity to attend Splunk’s .conf24 user conference in Las Vegas. This year’s conference agenda spotlighted product announcements, ...
Shevaun Betzler
By Shevaun Betzler
on July 09, 2024
AWS is synonymous with cloud computing and has solidified its position as a pioneer in security. This was evident at AWS re:Inforce 2024, where a series of groundbreaking announcements and ...
Peter McCormack
By Peter McCormack
on July 03, 2024
The Cannes Lions International Festival of Creativity is the crème de la crème of advertising industry events, bringing together top brands to showcase and discuss new trends, products, and ...
Allie MacPherson
By Allie MacPherson
on June 25, 2024
I read an Inc.com article headlined: “Influencer Marketing Is Out. Creator Marketing Is In.” This idea — built off of a need for deep trust between brands and creators — was one of the overarching ...
Kim Paone
By Kim Paone
on June 13, 2024
Highwire recently hosted a panel to discuss the nuances of IPO communications and marketing strategies. I was honored to participate alongside this esteemed group:
Michael Byrnes
By Michael Byrnes
on May 29, 2024
With the first half of 2024 nearly behind us, we’re reflecting on the agenda-driving topics at events like JP Morgan, ViVE, and SXSW that we expect will continue to inform dialog during the busy fall ...
Emma Goulding
By Emma Goulding
on May 21, 2024
This month, thousands of security practitioners, CISOs, government officials, reporters, PR people (including a dozen of our own #HWCyberSquad members), and more flocked to Moscone Center in San ...
Michael Byrnes
By Michael Byrnes
on May 15, 2024
This last year was monumental for AI in healthcare. From hands-free charting to detailed and documented patient visits to using AI to identify signs of diseases within retinal scans, how AI is being ...
Matt McAllister
By Matt McAllister
on May 08, 2024
Every company has stories to tell. Whether about why it was founded, what led it to some breakthrough innovation, or how it was able to overcome some immense challenge, stories help companies connect ...
Matt McAllister
By Matt McAllister
on May 01, 2024
If you’re doing it right, your content should attract a variety of audiences at various stages of the marketing funnel — from people who've never heard of your company before to those who are already ...
By Marissa Kelly
on April 22, 2024
It’s that time of year again! Security professionals across the U.S. are flocking to the Moscone Center in San Francisco for the annual RSA Conference, a place to celebrate the ever-changing ...
Sarah LeBoeuf
By Sarah LeBoeuf
on April 17, 2024
Highwire collaborated with a client to create a real-world test of AI-created, human-edited content. Can the machine drive value as well as volume?
Matt McAllister
By Matt McAllister
on April 10, 2024
Dan Tyre is indefatigable. The HubSpot executive has so much joie de vivre and speaks with such enthusiasm that he feels obliged to remind you that he is 61, lest you mistake him for a much younger ...
Matt McAllister
By Matt McAllister
on April 02, 2024
We begin this blog post by assuring you that the words you are reading were written by a real, honest-to-goodness human. A strange disclaimer, perhaps, but an important one given the growing number ...
By Tricia Dawal
on March 29, 2024
Every year thousands of brands, retailers, startups and reporters in the ecommerce, marketing, and innovations industries convene in Las Vegas, NV for Shoptalk to discuss the evolving retail ...
Matt McAllister
By Matt McAllister
on March 26, 2024
I started my career in Public Relations during the dot.com boom of the 1990’s, when a single headline in Business Week or Forbes Magazine was enough to catapult a company from seemingly out of ...
Matt McAllister
By Matt McAllister
on March 19, 2024
Businesses are cranking out a tremendous amount of content these days. But the more content you publish, the greater the risk that inconsistencies in voice, usage and style could confuse readers — ...
By Robert Smith
on March 14, 2024
It’s been a difficult start to the year in newsrooms across all industries, with layoffs impacting hundreds of talented reporters and editors.
Matt McAllister
By Matt McAllister
on March 12, 2024
Good writing skills are crucial for just about any job these days. Whether you're crafting a research report, a blog post or an email to your boss explaining why you deserve a promotion, the ability ...
Matt McAllister
By Matt McAllister
on March 07, 2024
Writing is a creative act, and as such it is inherently messy and imperfect. It can be frustrating and difficult or it can come naturally and easily. While some people seem to have a preternatural ...
Matt McAllister
By Matt McAllister
on March 05, 2024
As a content marketer, you understand the importance of creating valuable, engaging content for your audience. However, despite your best efforts, you may find that your content isn't driving the ...
Michael Byrnes
By Michael Byrnes
on February 29, 2024
Definitive Healthcare, a healthcare commercial intelligence company, faced an opportunity to become a strategic media resource and showcase its value within the healthcare industry.
Allie MacPherson
By Allie MacPherson
on February 27, 2024
Social media is always changing. With new platforms, rules and features cropping up constantly, marketing and PR professionals need to keep up to stay ahead and deliver messages effectively.
Bob Gohn
By Bob Gohn
on February 20, 2024
From software programs to advertising platforms and marketing methods, there’s always something new to learn or measure in content marketing. That last one — marketing methods — is a top concern for ...
By Tricia Dawal
on February 16, 2024
In almost a month, leading retailers, brands, analysts, reporters, investors and more will gather in Las Vegas, Nevada for Shoptalk. As one of the premier events in the retail sector, having a well ...
Matt McAllister
By Matt McAllister
on February 15, 2024
The pressure is palpable. You feel it in your chest, squeezing your lungs until you can barely breathe, causing that voice in your head to doubt yourself, to question everything you have learned to ...
Kim Paone
By Kim Paone
on February 07, 2024
2024 is poised to be a transformative year for the Financial Services industry. It will demand innovative communication strategies and require public relations professionals to stay informed and ...
James Holland
By James Holland
on February 06, 2024
Generative A.I. is transforming marketing and PR worldwide. The use of A.I. supports marketing and PR professionals in generating content quickly and easily, leading to improved efficiency, ...
Allie MacPherson
By Allie MacPherson
on January 30, 2024
Executive visibility impacts nearly every aspect of business, including employee retention and talent attraction, customer trust and loyalty, investor assurance and more. LinkedIn reports that ...
Jen Picardo
By Jen Picardo
on January 24, 2024
Account-based marketing (ABM) is gaining momentum as an effective approach to nurturing and converting high-value accounts. However, while tactics like personalization and targeting get a lot of ...
Michael Byrnes
By Michael Byrnes
on January 22, 2024
The JP Morgan Healthcare Conference in San Francisco is a beacon for the latest trends and shifts in the industry and, as always, a hotbed for deals. J&J’s acquisition of Ambrx Biopharma and ...
Matt McAllister
By Matt McAllister
on January 18, 2024
Neil Patel, a renowned digital marketer and entrepreneur, emphasizes that roughly 75% of web surfers rarely browse beyond the first page, highlighting the importance of high search rankings. With ...
James Holland
By James Holland
on January 18, 2024
This morning Highwire announced the acquisition of Candor Content, bringing two highly-complimentary teams together to turbo-charge our digital marketing capabilities and offer our clients expanded ...
Matt McAllister
By Matt McAllister
on January 18, 2024
Good storytelling is at the heart of every great novel, play or movie. Why not marketing campaigns as well?
Matt McAllister
By Matt McAllister
on January 18, 2024
Recently, we published a blog post explaining why we won't be using generative AI writing assistants any time soon. The bottom line is that we just don't feel that the quality of the writing they ...
Allie MacPherson
By Allie MacPherson
on January 10, 2024
Meet the influencers modernizing the diffusion of healthcare information Health is a key component to overall happiness and fulfillment, but healthcare costs and gaps in medical knowledge present ...
Allie MacPherson
By Allie MacPherson
on January 03, 2024
Meet the trailblazers shaping the A.I. landscape The future of digital technology holds immense power that could reshape the world in unforeseen ways. In 2021 alone a massive $1.5 trillion was spent ...
Allie MacPherson
By Allie MacPherson
on December 27, 2023
The financial services industry is evolving faster than ever before – emerging technologies like generative A.I., DeFi (decentralized finance) and crypto pose new challenges to everything from ...
By Highwire Digital Team
on December 20, 2023
We predicted 2023 would be a wild ride for social media, and as December comes to a close, it seems we were right.
Emma Goulding
By Emma Goulding
on December 20, 2023
No one thinks it will happen to them, but data breaches and hacks are all too common. And now that the new disclosure rule from the SEC, making publicly traded companies required to disclose ...
Danny Maiello
By Danny Maiello
on December 19, 2023
ESG has had a rough year — from unprecedented political attacks to increasing investor skepticism — leading many companies to rebrand their approach to sustainability or even halt using the ...
Allie MacPherson
By Allie MacPherson
on December 14, 2023
Economic uncertainty, geopolitical cyber tensions and the rise of generative AI have only added to the rising complexity that businesses are tackling every day. From large corporations to small ...
Peter McCormack
By Peter McCormack
on December 11, 2023
Since the launch of ChatGPT a year ago, A.I. has transformed the banking industry and will continue to do so in 2024. The technology radically altered the way employees do their jobs and allowed them ...
Jacob Rodriguez
By Jacob Rodriguez
on December 06, 2023
An effective Request for Proposal (RFP) can be an essential step for organizations aiming to hire a Public Relations (PR) agency that aligns with their communication needs and goals. By outlining ...
By Mariah Gauthier
on November 29, 2023
To show just how quickly things change, the Aspen Cyber Summit was held last week, and unlike the year prior, where it wasn't mentioned once, the agenda this year was brimming with conversations ...
By Tricia Dawal
on November 02, 2023
This year, the Money 20/20 agenda stemmed from the current regulatory and economic reckoning taking place in the industry. From impending CFPB decisions and regional bank uncertainty to increased ...
Megan Krause
By Megan Krause
on October 24, 2023
Unprecedented extreme weather, political pushback and the biggest funding bills in its history have pushed sustainability center stage for businesses. Highwire recently hosted a LinkedIn Live panel ...
Kate Adorno
By Kate Adorno
on August 30, 2023
At Highwire, our Financial Services practice keeps a close eye on the people and organizations that are changing the industry. We’re kicking off a brand new quarterly “Ones to Watch '' series that ...
By Dylan Tweney
on August 24, 2023
Want to craft messages that resonate with your audience? Consider journalistic writing. At Highwire, we understand the value of writing that compels attention, engages emotion, and inspires action. ...
James Holland
By James Holland
on August 22, 2023
As the dust settles on Generative AI’s record-breaking debut, the lawsuits and investigations have begun, the academic studies are trickling in and many PR professionals are still asking themselves: ...
By May Huang
on August 17, 2023
Black Hat was back this year, and bigger than ever! The #HWCybersquad spent a week in Vegas supporting clients, attending sessions, meeting reporters, and taking in “Hacker Summer Camp.” Here’s what ...
By Tarah Johnson
on August 14, 2023
Tarah Johnson, Account Executive at Highwire PR and contributing member of Highwire PR's DIBs Council and co-lead of the affinity group, Have Several Seats, reflects on the key takeaways from a ...
Joe Ferrary
By Joe Ferrary
on August 10, 2023
White-water rafting in the morning, rubbing shoulders with NBA champ Andre Iguodala in the evening, networking with top tech CEOs in between — who wouldn't want to be on the "Silicon Slopes" of Park ...
Tori Banser
By Tori Banser
on August 08, 2023
When the United States government founded the Cybersecurity and Infrastructure Security Agency (CISA) in 2018, it marked a significant step toward combating digital threats. CISA's key initiatives, ...
By Mariah Gauthier
on August 03, 2023
There are 39,000 cybersecurity companies worldwide, each competing to become a trusted source in the industries they serve. How do you stand out and demonstrate your expertise, especially when an ...
By Mariah Gauthier
on August 01, 2023
Beyond its news and editorial coverage, the Wall Street Journal (WSJ) hosts quarterly virtual and in-person forums. These events capitalize on the WSJ's news team's expertise to create a space for ...
Peter McCormack
By Peter McCormack
on July 27, 2023
Earnings. Whether the company misses, meets or beats expectations, communications shape how analysts and media report on your numbers. You can generate excitement, proactively answer questions and ...
Megan Phelan
By Megan Phelan
on July 25, 2023
Halfway through 2023 and we’re seeing three cybersecurity trends dominate the conversation. How might they influence how you tell your story?
Joe Ferrary
By Joe Ferrary
on July 14, 2023
Trendjacking is a PR and marketing tactic that capitalizes on breaking news, current events or cultural moments; i.e., topics that are popular and already trending. Think generative AI, ransomware, ...
Andrea Torres
By Andrea Torres
on July 12, 2023
The ESG journey has taken many turns over the last year, from a nice-to-have to a corporate strategy influencer to a political hot-button issue. Despite a growing number of bills restricting ESG ...
Emma Goulding
By Emma Goulding
on July 10, 2023
After years of disruption and uncertainty, trade shows are back in action as key sites for the tech industry's evolution. These events are incubators for emerging trends and hot topics, and serve as ...
Melissa Roxas
By Melissa Roxas
on June 30, 2023
Following the RSA Conference, the cybersecurity community is now looking forward to Black Hat USA 2023, scheduled from August 5-10 in Las Vegas. In its 26th year, the event has become the go-to for ...
Bob Gohn
By Bob Gohn
on June 28, 2023
It’s easy to say that in-house creative teams know your brand best. After all, they set the brand's creative direction overall. However, an in-house-only approach is not necessarily faster, cheaper ...
Allie MacPherson
By Allie MacPherson
on June 26, 2023
It’s what you say and how you say it. CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite ...
By Christine Elswick
on June 23, 2023
AWS plays a central role in the cloud strategy of organizations around the world, which makes the AWS re:Inforce conference one of the most consequential cloud security events of the year. AWS ...
By Peter White
on June 20, 2023
The AIDA model: What is it, and how can you use it for social media? Want to write the best social copy ever? Ah, that got your attention.
Megan Phelan
By Megan Phelan
on June 07, 2023
Five years ago, Amazon Web Services (AWS) introduced AWS re:Inforce, a premier tech event focused on the important issues in cybersecurity today — compliance, identity, privacy and more. This year's ...
Morgan Mathis
By Morgan Mathis
on June 05, 2023
In April, Highwire attended the highly anticipated, invite-only FORTUNE Brainstorm Health conference in Los Angeles.
Ali Nix
By Ali Nix
on June 01, 2023
The healthcare industry has undergone a remarkable transformation in recent years. Once criticized for its sluggish pace and outdated practices, this sector has been catapulted into a whirlwind of ...
Ali Nix
By Ali Nix
on May 30, 2023
With HIMSS23 in the rearview mirror, we look forward to following these top healthcare reporters Top leaders and speakers from the global healthcare and technology sector gathered in Chicago, April ...
Ross Levanto
By Ross Levanto
on May 25, 2023
Congressman Maxwell Frost is 26 years old. During a speech to fellow Democrats, he called a popular political event held in South Carolina “the Coachella of the South.” As he recalled to MSNBC host ...
Kathleen Gratehouse
By Kathleen Gratehouse
on May 10, 2023
We are thrilled to announce that Highwire has been awarded the coveted title of Digital Agency of the Year in the 2023 SABRE Awards from PRovoke Media.
Andrew Robinson
By Andrew Robinson
on May 09, 2023
In the spirit of our agency value: Inclusion, Always, and in honor of April's Arab American Heritage Month, we are proud to announce that we have updated our self-reporting tracker for race/ethnicity ...
Tori Banser
By Tori Banser
on May 05, 2023
It’s a wrap on RSA 2023! We had a whirlwind of a week gaining new security insights, meeting with clients and reporters and networking with the largest community of cyber professionals. Given the ...
Carol Carrubba
By Carol Carrubba
on April 28, 2023
When choosing and working with a marketing and PR agency, bigger is not always better. Many companies struggle when trying to choose the marketing and PR agency best suited to their needs. There are ...
Ayanna Anderson
By Ayanna Anderson
on April 27, 2023
Ayanna Anderson Head of DIBs at Highwire In the poem “Harlem,” Harlem Renaissance writer Langston Hughes explores the question of what happens to a dream deferred. “Does it dry up like a raisin in ...
By Dallas Gordon
on April 24, 2023
Keep up to date on breaking news, panel and keynote discussions, and all things RSA
Bob Gohn
By Bob Gohn
on April 20, 2023
There are endless ways brands can connect with customers, and for every one of those communications channels, there is a host of vendors and agencies to help you reach them. Juggling multiple agency ...
Kim Paone
By Kim Paone
on April 18, 2023
Highwire PR explores the right and wrong ways to communicate a reduction in force to employees. Many tech companies have made significant layoffs recently, including Twitter and Meta. In a shaky ...
Kim Paone
By Kim Paone
on March 21, 2023
Crisis planning is critical to the success of any organization. While most organizations hope they’ll never have to use their crisis plan, emerging threats and our ever-changing security landscape ...
Kim Paone
By Kim Paone
on February 10, 2023
2022 was one of the most tumultuous years for the tech industry. The fintech sector specifically faced significant changes. From the FTX fallout to sweeping layoffs, unprecedented change impacted the ...
By Admin
on September 15, 2022
SAN FRANCISCO, September 15, 2022 -- Highwire PR, a premier communications partner for leading technology and healthcare companies, announced today that it has secured strategic investment from ...
By Admin
on May 27, 2022
In PR, we talk a lot about the “death of things” (DoT, I should probably trademark that). Email is dead! Press releases are dead! Fill in the blank legacy technology – DEAD. I’m getting a bit morbid ...
By Admin
on May 27, 2022
I’d be willing to guess every PR professional has been asked by a client, “Does this announcement call for a press release or a blog post?” It seems like a simple question, but there’s actually ...
By Admin
on May 26, 2022
The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative ...
By Admin
on June 15, 2021
As we close out the first half of 2021, Highwire is taking a moment to pause, reflect, and celebrate our successes over the past year. Over the course of 2020, we grew digital revenue by 100% and ...
By Admin
on May 28, 2021
Over a year into the Covid-19 pandemic, and on the heels of national catastrophes like SolarWinds, Microsoft Exchange, and most recently, the Colonial Pipeline cyberattack, the first (and hopefully ...
By Admin
on December 14, 2020
Still holding on? 2020 was jarring and fast/ slow in all the wrong ways. To help you navigate turns still ahead, we asked the Highwire team for macro-landscape 2021 predictions.
By Admin
on October 22, 2020
The PR industry has not made enough progress on Diversity, Inclusion and Belonging (DIBs) initiatives in the past few years. A PRWeek study sheds light on the disparity: A mere 13% of PR agency ...
By Admin
on October 21, 2020
The Depart of Justice filed an antitrust lawsuit against Google for maintaining an illegal monopoly over search and search advertising on Tuesday morning.
By Admin
on October 07, 2020
Hello and welcome to the Highwire Cyber and Tech Policy news roundup!
By Admin
on September 30, 2020
Conspiracy Theories, Domestic Threats and Clear Communication: The Cybersecurity Industry’s Role in the November 3rd Election
By Admin
on September 23, 2020
Earlier this month, I was lucky to attend the STAT Health Tech Summit to hear from experts on what’s trending in the digital health space — especially following and preceding some high profile ...
By Admin
on August 28, 2020
I recently connected with tech reporter extraordinaire (and one of my personal favorite people to work with), Jessica Hardcastle, the managing editor of SDxCentral covering next-generation data ...
By Admin
on August 26, 2020
Women’s Equality Day was designated in 1973 as a day to commemorate the passing of the 19th amendment but also to call attention to women’s continuing efforts toward full equality. Women’s Equality ...
By Admin
on August 24, 2020
The coronavirus has wreaked havoc on communities, health systems and economies across the globe, causing immeasurable damage wherever it has hit. It has, however, also created some opportunities for ...
By Admin
on August 18, 2020
How do you make the most powerful impression as you prepare for a financing round or IPO? By illuminating your company’s successes, its strong financial future, and the C-suite of visionaries behind ...
By Admin
on August 12, 2020
When I first learned about Highwire, I was drawn to the amazing office culture and one of Highwire’s core values – collaboration. Fast forward to my start date –which was one week after ...
By Admin
on July 29, 2020
The coronavirus pandemic has caused a number of disruptions in the world of tech industry events – and next week’s now virtual Black Hat is no exception. In response, businesses are getting creative ...
By Admin
on July 22, 2020
Black Hat is going fully virtual this year, which means attendees will miss out on the late night networking at parties and hallway conversations on the latest major research and industry rumors (but ...
By Admin
on June 25, 2020
During the past three months while adhering to state/local/federal directives on how best to mitigate the spread of COVID-19, citizens around the globe have been faced with many challenges and new ...
By Admin
on June 18, 2020
Picture this: It’s the winter of 1996. Gene Kelly has just died, Happy Gilmore is newly in theaters, Tupac just released the groundbreaking All Eyez on Me album, and yours truly is about to be six ...
By Admin
on April 22, 2020
With the current media climate, it’s more important than ever to understand reporters’ news beats to make sure the precarious reporter to PR professional relationship remains mutually beneficial. I ...
By Admin
on April 06, 2020
This morning we announced that Highwire has acquired digital consultancy, Wonderscript. James Beechinor-Collins (JBC) and James Holland, founder and co-founder of Wonderscript, have joined Highwire ...
By Admin
on November 18, 2019
Whether you’re Gen Z, a Millennial or even Gen X, chances are you’ve heard of TikTok. It’s the latest social media app that’s taking over and everyone wants to be a part of it.
By Admin
on August 22, 2019
Last month, Peter McCormack shared his thoughts on how to Scale Your PR Team from Startup to IPO in a recent Highwire blog. But when you are a growth-stage company, everything must scale, including ...
By Admin
on February 20, 2018
While we love our west coast headquarters, we have a special place in our heart for the East Coast and especially for our two offices here in NYC and Boston. Both cities have a lot to offer tech ...
By Admin
on January 03, 2018
By Julie Crabill
By Admin
on June 08, 2017
While communications strategies have changed dramatically over the years, industry analysts remain an important part of a technology company’s marketing mix. Analysts provide a third-party view of a ...
By Admin
on May 24, 2017
Each year, The Mass Technology Leadership Council (MassTLC) assesses the technology market’s impact on the New England economy. Based on the findings and the group’s ongoing work in support of the ...
By Admin
on April 12, 2017
Highwire Labs Reviews Popular Gmail Extensions
By Admin
on April 04, 2017
Image via MarketWatch
By Admin
on March 24, 2017
Disclaimer: This blog post was edited on February 9, 2021 to reflect an updated review on new product features from Muck Rack. Scroll to the end to see our updated opinion.
By Admin
on January 26, 2016
Now is a good time for tech companies to build out their comms programs in advance of an offering
By Admin
on May 05, 2015
Rob Kuznia recently made headlines for taking a job in public relations. Normally this wouldn’t be newsworthy – there are tons of us PR folk – but there’s a catch: Kuznia made the move from ...