By Michael Byrnes
on February 29, 2024
Definitive Healthcare, a healthcare commercial intelligence company, faced an opportunity to become a strategic media resource and showcase its value within the healthcare industry.
By Allie MacPherson
on February 27, 2024
Social media is always changing. With new platforms, rules and features cropping up constantly, marketing and PR professionals need to keep up to stay ahead and deliver messages effectively.
By Bob Gohn
on February 20, 2024
From software programs to advertising platforms and marketing methods, there’s always something new to learn or measure in content marketing. That last one — marketing methods — is a top concern for ...
By Tricia Dawal
on February 16, 2024
In almost a month, leading retailers, brands, analysts, reporters, investors and more will gather in Las Vegas, Nevada for Shoptalk. As one of the premier events in the retail sector, having a well ...
By Matt McAllister
on February 15, 2024
The pressure is palpable. You feel it in your chest, squeezing your lungs until you can barely breathe, causing that voice in your head to doubt yourself, to question everything you have learned to ...
Kim Paone
By Kim Paone
on February 07, 2024
2024 is poised to be a transformative year for the Financial Services industry. It will demand innovative communication strategies and require public relations professionals to stay informed and ...
By James Holland
on February 06, 2024
Generative A.I. is transforming marketing and PR worldwide. The use of A.I. supports marketing and PR professionals in generating content quickly and easily, leading to improved efficiency, ...
By Allie MacPherson
on January 30, 2024
Executive visibility impacts nearly every aspect of business, including employee retention and talent attraction, customer trust and loyalty, investor assurance and more. LinkedIn reports that ...
Jen Picardo
By Jen Picardo
on January 24, 2024
Account-based marketing (ABM) is gaining momentum as an effective approach to nurturing and converting high-value accounts. However, while tactics like personalization and targeting get a lot of ...
By Michael Byrnes
on January 22, 2024
The JP Morgan Healthcare Conference in San Francisco is a beacon for the latest trends and shifts in the industry and, as always, a hotbed for deals. J&J’s acquisition of Ambrx Biopharma and ...