You're in good company
Highwire’s digital team consists of expert communicators who leverage a deep understanding of clients’ businesses and markets to develop audience-first integrated campaigns that deliver.
By creating valuable, engaging content, brand journalism increases your company’s visibility, helps you build a positive reputation and allows you to reach a wider audience.
Providing informative, well-written content helps brands establish their unique voice and identity in the marketplace. This helps your brand stand out in a sea of competitors all making similar claims.
Smart content gets noticed. Improve your brand’s odds of gaining publicity by demonstrating your expertise while telling valuable stories, exposing your company to even more potential customers.
With decades of combined experience conducting professional interviews, our content team can turn Q&A sessions into an informative display of your leadership team’s expertise.
It’s not always easy to explain your unique value proposition. We’ll appeal to potential customers at all stages of the marketing funnel, breaking down complicated concepts and transforming them into easy-to-understand articles.
Appeal to readers who want to know they're in good company with reports and targeted surveys. We’ll gather data from selected demographics, analyze their responses and construct a report that objectively proves the benefits of your solution.
Our interview-driven eBook on location-based entertainment (LBE) attractions for HTC Vive features contributions from industry leaders and subject experts, presenting valuable insight and practical advice.
Download your free copy and see for yourself what brand journalism from Highwire looks like.
We measure shares, comments, likes and other indicators of engagement to ensure your articles are resonating with the intended audience and sparking interest.
Some brand journalism articles are ideal candidates for guest posts and bylines in third-party publications. We can help pitch your articles and find the right outlet to host them.
Brand journalism gives your marketing funnel momentum. We monitor and analyze traffic metrics in order to optimize and increase conversion, turning qualified prospects into hand-raisers.
It’s challenging to stand out in a crowded field, but with smart, strategic brand journalism content, you can rise above the competition. We’re ready to design an informed brand journalism strategy that speaks to customers at all stages of the marketing funnel and puts your expertise on display.
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Name TitleWe're ready to combine our expertise with your ambitions to help you reach a higher level.