At Highwire we begin with the end in mind — meeting your business objectives through strategic communications. Our PR services turn ideas into action.
Highwire’s editorial team of former journalists create narratives that are repeatable, impactful and usable across online and offline channels — driving earned and owned results that support business goals. We excel at finding the story that will resonate with the audiences you want to reach, at managing ongoing content programs, and delivering copy that sings.
From thought leadership tailored to CEOs, the development of purpose-driven initiatives or the creation of compelling corporate narratives. Highwire provides the strategic counsel and communications tools needed to ensure our clients are positioned to address the issues most critical to their businesses and the societies in which they operate.
While Highwire is headquartered in the United States, our expertise is global. We ensure that success in one market can be leveraged in others and all markets are tailored with local expertise. Highwire manages global programs for more than 60% of our clients, from one or two additional regions to full coverage in EMEA, APAC and LATAM. In many cases we act as the central node in a hub-and-spoke model but we are equally effective plugging into an existing structure to drive and support a coordinated global program.
Highwire engages influencer partners through a mix of ongoing and one-off activations, including event partnerships, short form videos, written content, live broadcasts and more. We use best-in-class technology to manage influencer partnerships, and the specialist nature of our relationships means we achieve meaningful messaging and measurable impact.
Highwire uses advanced analytics and specialized data sources to plan, predict and enhance campaign effectiveness. Our services help optimize decision-making across earned, owned, social, influencer and paid marketing. Capabilities include sentiment analysis, performance monitoring, social and media listening, and ROI attribution.
Highwire’s roots in business and technology combined with our understanding of the changing media, influencer and analyst landscape allows us to build programs that not only drive business goals but also deliver creativity, excitement and award-winning results. With decades of experience across a wide array of industries, we pair knowledge with data to shape impactful conversations.
Highwire leverages seasoned communications professionals and former journalists to create custom media training sessions for executive teams. Our goal is to make sure each spokesperson is confident ahead of media opportunities and well-positioned to land the right messages with core audiences. Each session is customized with our proven best practices playbook and paired with mock interview sessions leveraging real messaging and live feedback.
Highwire establishes standout reputations for clients that lead to increased sales, improved valuation and lasting business value. We proactively build trust through strategic and ongoing initiatives while working with clients to anticipate issues and crises before they happen. Highwire institutes preparedness (and response) plans across an array of industry, regulatory, privacy and data security crises.
We are connected with high level analysts, commentators and influencers
We’re trusted to protect and grow our clients’ most valuable asset
Before we tell your story, we track down those most likely to listen
Social, earned and paid for media are supported by a strong social media strategy, influencer engagement, content marketing and interactive experiences.
We partner with hand-picked, owner-managed PR agencies throughout the world, to ensure our reach is global and local