Elevating your story

Our approach to brand journalism prioritizes valuable, informative content across owned media outlets that not only captivates readers but also builds lasting trust. Our brand journalists are adept at transforming complex data, research and context into customer-centric stories. More than just a content provider, Highwire partners with your team to drive brand awareness, reputation and growth. 

Highwire's content-driven SEO strategies are designed to ensure your website not only ranks well but becomes a valuable resource for information seekers, helping to build trust and credibility. By prioritizing reader engagement and delivering meaningful answers, Highwire's content strategies boost your brand's visibility and feed your sales funnel.

Highwire’s content marketing for digital advertising connects digital advertisers with new audiences, helping to elevate your presence. We help your organization attract advertisers, deliver value and build trust by leveraging data-driven storytelling. We build content marketing plans around strategic topics that deliver value throughout the marketing funnel.

From thought leadership tailored to CEOs, the development of purpose-driven initiatives or the creation of compelling corporate narratives. Highwire provides the strategic counsel and communications tools needed to ensure our clients are positioned to address the issues most critical to their businesses and the societies in which they operate.

While Highwire is headquartered in the United States, our expertise is global. We ensure that success in one market can be leveraged in others and all markets are tailored with local expertise. Highwire manages global programs for more than 60% of our clients, from one or two additional regions to full coverage in EMEA, APAC and LATAM. In many cases we act as the central node in a hub-and-spoke model but we are equally effective plugging into an existing structure to drive and support a coordinated global program.

As a Platinum-tier HubSpot agency partner, Highwire is well-positioned to help you maximize your return on the HubSpot platform investment. Our fully-certified HubSpot experts build, optimize and scale the marketing stack for growing B2B technology companies. From building reliable infrastructures and organized campaigns to support for onboarding, migration, automation, analytics and everything in between, we provide tailored solutions for our clients.  

Highwire engages influencer partners through a mix of ongoing and one-off activations, including event partnerships, short form videos, written content, live broadcasts and more. We use best-in-class technology to manage influencer partnerships, and the specialist nature of our relationships means we achieve meaningful messaging and measurable impact.

Highwire's lead generation packages are designed to position your brand as the go-to industry authority while delivering high-quality inbound leads. Our unique, informative content not only sets you apart but also attracts potential customers precisely when they're most receptive in the buying journey. By establishing your brand as a trusted source, we help you significantly boost your sales pipeline, attract attention, and build brand equity.

Highwire’s roots in business and technology combined with our understanding of the changing media, influencer and analyst landscape allows us to build programs that not only drive business goals but also deliver creativity, excitement and award-winning results. With decades of experience across a wide array of industries, we pair knowledge with data to shape impactful conversations. 

Highwire leverages seasoned communications professionals and former journalists to create custom media training sessions for executive teams. Our goal is to make sure each spokesperson is confident ahead of media opportunities and well-positioned to land the right messages with core audiences. Each session is customized with our proven best practices playbook and paired with mock interview sessions leveraging real messaging and live feedback. 

Highwire establishes standout reputations for clients that lead to increased sales, improved valuation and lasting business value. We proactively build trust through strategic and ongoing initiatives while working with clients to anticipate issues and crises before they happen. Highwire institutes preparedness (and response) plans across an array of industry, regulatory, privacy and data security crises.

Transform your company into a recognized industry leader with Highwire's expertly crafted thought leadership content. Our team of content marketing specialists is dedicated to elevating your brand's profile through insightful, informative and authoritative content. We delve deep into your business, product, mission and industry to produce content that not only resonates with your audience but also elevates your brand position and showcases your unique expertise through executive profile building.