We may collect information, including Personally Identifiable Information, when you provide such information to us directly, such as when you send us an email or text message, give us a telephone call, use a web-based form, or otherwise interact with us on the Site. Your provision of your Personally Identifiable Information to us is completely voluntary. “Personally Identifiable Information” is information that specifically identifies you. We do not collect Personally Identifiable Information unless you submit that information to us. Categories of Personally Identifiable Information we collect directly from you include: identity data (your first and last name), and contact data (your work email address). We may also collect other information that you directly provide us, including business data (your company name, company website, and industry). You may also elect to provide us with other information about yourself or others at your own discretion.
The Company, Third-Party Services, or our service providers may also automatically collect information from you when you visit our Site and use our Services through cookies and other tracking technologies. Such information does not directly identify you as an individual and may include:
If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Site or some of its functionality may be affected.
Please be aware that our Site and Service do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
We use Personally Identifiable Information and other information as described herein including for the following purposes:
We may permit our vendors and subcontractors to access your information, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use any Personally Identifiable Information for their own benefit.
Please note that if you consent to additional uses of your information, we may use your information in a manner consistent with that consent.
Besides using your Personally Identifiable Information ourselves, we may send your Personally Identifiable Information and other information to other companies, affiliates and third parties in the following instances:
Please note that if you specifically consent to additional uses of your Personally Identifiable Information, we may use your Personally Identifiable Information in a manner consistent with that consent.
The security of your information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure. Substantially all information we receive from you or via your use of the Service are copied, stored and managed through computer servers owned or controlled by us. While we attempt to employ security techniques commensurate with industry norms to protect your Personal Information and other hosted information from unauthorized access by users inside and outside the organization, you should be aware that “perfect security” does not exist on the internet or any other method of electronic transmission or storage; third parties may unlawfully or improperly intercept or access transmissions, personal information, or private communications. As such, we cannot make any assurances or guarantee in any manner that a security breach will not occur that may expose your Personally Identifiable Information or other information to unauthorized parties.
For example, our servers are not located at our principal place of business but rather are managed and located at a third-party Infrastructure-as-a-Service provider (an “IAAS”). We have taken commercially reasonable steps to choose a professional IAAS provider but we cannot guarantee the performance of the IAAS provider, its security measures, or the actions or inactions it takes in the future. By using our Service, you understand and agree that we have no liability for the action, behaviors or failings of our IAAS provider.
We endeavor to only require the collection of as much Personal Information as required to provide you access to our Service, ensure our ability to send you the communications described above, and meet our legal obligations. In addition, we will use commercially reasonable efforts to attempt to store Personally Identifiable Information in a secure location. We do not represent that any Personally Identifiable Information provided to us will be encrypted in any manner.
If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any communications you might have with us has been compromised), please immediately notify us of the problem by contacting us at email@example.com.
Only persons age 18 or older have permission to access our Service. Our Service is meant for working professionals only and, therefore, is not meant to be used or accessed in any manner by minors . We do not knowingly collect Personally Identifiable Information or other information that is protected under applicable law from children under the age of 13 (or such other age as may be restricted under local law). If we come aware that Personally Identifiable Information or other protected information has been collected from such individuals, we will use all reasonable efforts to delete this information from our servers. If you are a parent or guardian and you learn that your child has provided us with Personally Identifiable Information, please contact us at firstname.lastname@example.org.
To opt out of any future promotional or direct marketing messages from us or to make an access or deletion request, you should send an unsubscribe request by using the “opt out” contact information described below:
Highwire Public Relations, Inc.
727 Sansome Street
San Francisco, CA, 94111
Additionally, upon receipt of any electronic communication from us to you, to unsubscribe from future communications, you can click on the link that says words substantially to the effect of: “If you do not wish to receive these emails in the future, You can click here to unsubscribe.”
We will process your request within a reasonable time after receipt. Please note that if you opt out in this manner, certain aspects of the Site or Services may no longer be available to you.
If you are a California consumer, as defined by the California Consumer Privacy Act of 2018 (“CCPA”), the CCPA provides you with specific rights regarding your personal information. This section describes rights that pertain solely to California consumers and explains how to exercise those rights. We collect information (some of which may also constitute Personally Identifiable Information) that identifies, relates to, describes, references, or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. The CCPA refers to such information as “personal information.” For the purposes of this section, personal information does not include: (i) information that is lawfully made available from federal, state or local government records; (ii) de-identified or aggregated data; or (iii) information excluded from the scope of the CCPA. To be clear, the rights in this section are not intended to grant you additional rights, but just your rights under CCPA.
Information We Collect; How We Collect It; How We Use It
Information about our data collection during the prior 12 months is described below.
|Categories of Personal Information||Sources of such Personal Information||Business Purpose for such Personal Information||Categories of Third Parties with whom information is shared
|Contact information and other personal identifiers such as your name, and email address.||Collected from you directly through the Site and Service when you contact us by using the “Get In Touch” function on the Site, when you subscribe to our blog, and when you post comments to our blog.
||We use such information to provide you with our products and services and send you marketing communications.||We share such information with our email service providers.|
|Online identifiers such as cookies and mobile device IDs including advertising identifiers, IP address, type of browser and operating system.||Collected automatically through the Site and Service.||We use such information to better understand how the site is being used and improve our Site’s functionality.||We share such information with our website analytics service providers.|
|Professional or employment-related information such as company name, company website, or industry.||Collected from you directly through the Site and Service when you contact us by using the “Get In Touch” function on the Site.||We use such information to provide you with our products and services and send you marketing communications.||We share such information with our service providers.|
In addition to the purposes set forth above, each of these categories of personal information may be collected and used as described above in How We Use Your Data.
Sharing of Personal Information
The Company may disclose your personal information to a third party for a business purpose or sell your personal information, subject to your right to opt-out of those sales (see Personal Information Sales Opt-Out and Opt-In Rights). The chart found above under Information We Collect; How We Collect It; How We Use It lists the categories of third parties with which we may share your personal information.
Disclosures of Personal Information
In the preceding twelve (12) months, the Company has disclosed the following categories of personal information for a business purpose:
See above under Personally Identifiable Information We Collect and Information We Collect; How We Collect It; How We Use It for more information regarding each category.
Rights to Your Information
Right to Know About Personal Information Collected, Disclosed or Sold
As a California consumer, you have the right to request that we disclose certain information to you about our collection, use, disclosure or sale of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access and Deletion Rights), and subject to certain limitations that we describe below, we will disclose such information. You have the right to request any or all of the following:
Deletion Request Rights
To exercise the access and deletion rights described above, please submit a request to us by contacting us at 415-963-4174 or by filling out the form at https://www.highwirepr.com/contact.
Only you, or a person or business entity registered with the California Secretary of State that you authorize to act on your behalf (an “authorized agent”), may make the requests set forth above.
The request should include your contact information and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. In addition, you should provide sufficient information that allows us to reasonably verify that you are the person about whom we collected the personal information or an authorized representative of that person.
For more information about verification, see Response Timing and Format immediately below.
Response Timing and Format
We will respond to consumer requests in a reasonably timely manner. If we require extra time to respond, we will inform you of the reason and extension period in writing. In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. The method used to verify your identity will depend on the type, sensitivity and value of the information, including the risk of harm to you posed by any authorized access or deletion. Generally speaking, verification will be performed by matching the identifying information provided by you to the personal information that we already have.
Any disclosures we provide will only cover the 12-month period preceding our receipt of your request (and will not be made more than twice in a 12-month period). If we cannot comply with a request, or cannot fully comply with a request, the response we provide will also explain the reasons we cannot comply.
Personal Information Sales Opt-Out and Opt-In Rights
You have the right to direct us to not sell your personal information at any time (the "right to opt-out"). We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the "right to opt-in") from either the consumer who is at least 13 and less than 16 years of age, or the parent or guardian of a consumer less than 13 years of age.
To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by emailing us at email@example.com with the subject line "Do Not Sell My Personal Information".
Alternatively, you may submit an opt-out request by contacting us at 415-963-4174 or by filling out the form at https://www.highwirepr.com/contact.
You may change your mind and opt back in to personal information sales at any time by submitting a request to us by emailing us at firstname.lastname@example.org with the subject line "Opt-in".
We will not discriminate against you for exercising any of your CCPA rights, including, but not limited to, by:
Under California Civil Code Section 1798.83 (“Shine the Light”), California residents have the right to request in writing from businesses with whom they have an established business relationship: (a) a list of the categories of personal information, as defined under Shine the Light, such as name, email address, and mailing address, and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes; and (b) the names and addresses of all such third parties. To request the above information, please contact us by email at email@example.com. If you do not want your personal information shared with any third party who may use such information for direct marketing purposes, then you may opt out of such disclosures by sending an email to us at firstname.lastname@example.org.
If you are a Nevada resident, you have the right to request that we do not sell your covered information (as those terms are defined in N.R.S. 603A) that we have collected, or may collect, from you. We do not sell your covered information, however, if you would like to make such a request you may do so by contacting us at email@example.com.
Highwire Public Relations, Inc.
Attn: Amy Tsui
727 Sansome Street
San Francisco, CA, 94111