An overall assessment of corporate readiness and a review of the current crisis communications plan, including:

• Current cyber PR response plan
• Key stakeholders who should be involved in a Cyber PR response
• External third parties (legal, insurance, incident response)

An advanced analytic monitoring system will be set up for each client alongside an overall cyber issues monitor.  Highwire will alert clients if any suspicious conversations arise in forums, media, social media, Reddit or other digital platforms. Each month Highwire will provide an overview of the month’s cyber issues with recommendations unique to each client.

Includes: 

1. Always-on monitoring to ensure organizations get notified first of a breach.
2. Evaluation of the Cyber PR landscape
3. Framework for real-time monitoring during an incident to inform strategy decisions over the course of an issue.
4. Framework for post-incident measurement is critical for evaluating the effectiveness of the response. Assess changes in customer loyalty, brand preference, or other key metrics to inform their future actions and reconnect with their audiences.

A cyber-specific playbook designed to address the full range of cyber-specific issues from vulnerability disclosures to communities or via 8K in compliance with SEC rules to full navigation of potential attacks or service interruptions. The issues management playbook is designed to harden your cybersecurity processes and manage all communications aspects of a cybersecurity incident.

Playbook elements:

1. Incident evaluation
2. Workflow with key stakeholders 
3. Disclosure timeline
4. Preparations and best practices for creating an insights-driven post-mortem PR plan

Highwire supports a full range of issues as needed. Our team, along with our strong network of legal advisors, cyber insurers, and call center response platforms, is in an ideal position to provide the kind of guidance and support that Boards and legal counsel require, and can provide perspective, context and reinforcement should the brand come under fire.