540-Carol-Carrubba

Carol Carrubba

I am one of the principals at Highwire and a business leader and communications expert with a deep focus on and passion for technology. I specialize in category creation, strategic messaging, executive speaker coaching and thought leadership as well as IPO support. 

8 questions with a Highwire principal

There's a lot to miss about the South, where Carol grew up. We never thought heat would be one of them, no "ma'am".

What’s your area of expertise?

I’m passionate about all things cloud, infrastructure and developers. I have 20 years of experience in leading teams and agencies, with expertise in messaging and creative campaigns.

What’s your notable work experience prior to coming to Highwire?

I’ve worked for clients large and small including Wells Fargo, T-Mobile, IBM and Playstation as well as Zscaler, vArmour, Dwolla, SXSWi and many others. I started my career in the non-profit world with Big Brothers & Sisters before moving in house to iPrint.com.

Any professional awards and accolades you’d like to share?

Of all the things I’ve done, I am most proud of Highwire, especially when we were selected as the top agency in tech, a best place to work in PR and one of the fastest growing female-owned businesses in the same year.

What are you spending your time on when you’re not at work?

Playing and traveling with my husband, three children and Farfalle (our french bulldog)— spending as much time at the beach as possible.

What’s a fun fact about you that’s not in your LinkedIn profile?

I joined the Peace Corps and went to Mali, West Africa to focus on maternal/child health, where I delivered a baby on my first day in the village and eventually delivered more than 30.

Where are you from?

I’m from the South. I grew up in Charleston, South Carolina, and Houston, Texas.

What’s one thing you miss about where you’re from?

I miss the heat, Southern food, fireflies, warm beaches and “ma’am.”


 

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