By Dylan Tweney
on August 24, 2023
Want to craft messages that resonate with your audience? Consider journalistic writing. At Highwire, we understand the value of writing that compels attention, engages emotion, and inspires action. ...
By James Holland
on August 22, 2023
As the dust settles on Generative AI’s record-breaking debut, the lawsuits and investigations have begun, the academic studies are trickling in and many PR professionals are still asking themselves: ...
By Bob Gohn
on June 28, 2023
It’s easy to say that in-house creative teams know your brand best. After all, they set the brand's creative direction overall. However, an in-house-only approach is not necessarily faster, cheaper ...
By Peter White
on June 20, 2023
The AIDA model: What is it, and how can you use it for social media? Want to write the best social copy ever? Ah, that got your attention.
By Kathleen Gratehouse
on May 10, 2023
We are thrilled to announce that Highwire has been awarded the coveted title of Digital Agency of the Year in the 2023 SABRE Awards from PRovoke Media.
By Carol Carrubba
on April 28, 2023
When choosing and working with a marketing and PR agency, bigger is not always better. Many companies struggle when trying to choose the marketing and PR agency best suited to their needs. There are ...
By Bob Gohn
on April 20, 2023
There are endless ways brands can connect with customers, and for every one of those communications channels, there is a host of vendors and agencies to help you reach them. Juggling multiple agency ...