The Cannes Lions International Festival of Creativity is the crème de la crème of advertising industry events, bringing together top brands to showcase and discuss new trends, products, and ...
I read an Inc.com article headlined: “Influencer Marketing Is Out. Creator Marketing Is In.” This idea — built off of a need for deep trust between brands and creators — was one of the overarching ...
If you’re doing it right, your content should attract a variety of audiences at various stages of the marketing funnel — from people who've never heard of your company before to those who are already ...
Dan Tyre is indefatigable. The HubSpot executive has so much joie de vivre and speaks with such enthusiasm that he feels obliged to remind you that he is 61, lest you mistake him for a much younger ...
I started my career in Public Relations during the dot.com boom of the 1990’s, when a single headline in Business Week or Forbes Magazine was enough to catapult a company from seemingly out of ...
Businesses are cranking out a tremendous amount of content these days. But the more content you publish, the greater the risk that inconsistencies in voice, usage and style could confuse readers — ...
Good writing skills are crucial for just about any job these days. Whether you're crafting a research report, a blog post or an email to your boss explaining why you deserve a promotion, the ability ...
Writing is a creative act, and as such it is inherently messy and imperfect. It can be frustrating and difficult or it can come naturally and easily. While some people seem to have a preternatural ...
As a content marketer, you understand the importance of creating valuable, engaging content for your audience. However, despite your best efforts, you may find that your content isn't driving the ...
From software programs to advertising platforms and marketing methods, there’s always something new to learn or measure in content marketing. That last one — marketing methods — is a top concern for ...
