Shevaun Betzler
By Shevaun Betzler
on July 09, 2024
AWS is synonymous with cloud computing and has solidified its position as a pioneer in security. This was evident at AWS re:Inforce 2024, where a series of groundbreaking announcements and ...
Peter McCormack
By Peter McCormack
on July 03, 2024
The Cannes Lions International Festival of Creativity is the crème de la crème of advertising industry events, bringing together top brands to showcase and discuss new trends, products, and ...
Michael Byrnes
By Michael Byrnes
on May 15, 2024
This last year was monumental for AI in healthcare. From hands-free charting to detailed and documented patient visits to using AI to identify signs of diseases within retinal scans, how AI is being ...
Sarah LeBoeuf
By Sarah LeBoeuf
on April 17, 2024
Highwire collaborated with a client to create a real-world test of AI-created, human-edited content. Can the machine drive value as well as volume?
Matt McAllister
By Matt McAllister
on April 02, 2024
We begin this blog post by assuring you that the words you are reading were written by a real, honest-to-goodness human. A strange disclaimer, perhaps, but an important one given the growing number ...
By Tricia Dawal
on March 29, 2024
Every year thousands of brands, retailers, startups and reporters in the ecommerce, marketing, and innovations industries convene in Las Vegas, NV for Shoptalk to discuss the evolving retail ...
James Holland
By James Holland
on February 06, 2024
Generative A.I. is transforming marketing and PR worldwide. The use of A.I. supports marketing and PR professionals in generating content quickly and easily, leading to improved efficiency, ...
Michael Byrnes
By Michael Byrnes
on January 22, 2024
The JP Morgan Healthcare Conference in San Francisco is a beacon for the latest trends and shifts in the industry and, as always, a hotbed for deals. J&J’s acquisition of Ambrx Biopharma and ...
Matt McAllister
By Matt McAllister
on January 18, 2024
Neil Patel, a renowned digital marketer and entrepreneur, emphasizes that roughly 75% of web surfers rarely browse beyond the first page, highlighting the importance of high search rankings. With ...
Matt McAllister
By Matt McAllister
on January 18, 2024
Recently, we published a blog post explaining why we won't be using generative AI writing assistants any time soon. The bottom line is that we just don't feel that the quality of the writing they ...