Strategic communications
and messaging

Highwire’s deep expertise in strategic messaging ensures that your organization shows up
in the right places and at the right times to influence your audience
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Media & influencer
relations

High-impact media and influencer relations strategies drive measurable results from data-enriched campaigns built on an understanding of trends and reporter interests

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Corporate
communications

Campaigns maximize newsworthiness and support strategic initiatives (ESG, M&A, IPO, public policy, etc.) while protecting reputation
 

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Corporate narrative & messaging development

A strong brand narrative presents a clear vision that is newsworthy, consistent and supported by key message pillars and proof points to provide clarity, unity and governance.

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Digital at Highwire

Highwire’s digital team consists of expert communicators who leverage a deep understanding of clients’ businesses and markets to develop audience-first integrated campaigns that deliver.

Media and influencer relations

Our years of experience in journalism and PR strategy enable us to develop story ideas that balance editorial relevance and broad market appeal. We take media relations seriously and enjoy close working relationships with the media, influencer and analyst communities, and have earned a reputation for creating campaigns that present the interests of our clients within compelling storylines.

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Corporate communications

From preparing for and responding to crises, to supporting activities leading into an IPO, to earning accolades for business success, we will maximize positive attention for you and your brand. We have helped companies at different stages of their journey, including brand building, lead generation, executive transition, category creation, pre-IPO, and M&A. And if the worst should occur, you want to have an experienced team of crisis experts on your side to help you navigate the storm and move forward to solidify the company’s reputation.

Brand storytelling

You want your strategic communications and messaging to build brand equity. Highwire uses our proprietary CLEAR methodology to help clients successfully navigate the confusion of overused terms, hype cycles and chaotic markets to develop concise, powerful and long-lasting positioning. We teach you to meet the press with confidence and equip you with the skills to communicate effectively.

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You're in good company

Highwire clients combine digital and PR to create truly special, fully integrated marketing campaigns that harness social media and content marketing.

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Meet the Strategic Communications Team

Our teams combine strategic thinking with forward-looking drive and bold creativity. We have also formed trusted relationships that result from decades of success in strategic communications. This all adds up to our winning formula of insights + influence = impact.

Emily Call Borders

Principal

Carol Carrubba

Principal

Kathleen Gratehouse

Principal

Christine Elswick

EVP, Security

Joe Ferrary

SVP, Enterprise

Kim Paone

General Manager, New York

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You need something different

We're ready to combine our expertise with your ambitions to help you reach a higher level.