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Emily Call Borders

I am a co-founder and Principal at Highwire working with some of the most exciting companies in technology and healthcare. I lead integrated communications programs for public corporations and high-growth challenger brands. I specialize in corporate positioning and messaging, media training, and creative campaigns that deliver outsized business impact.

8 questions with a Highwire principal

What do glossy magazines, snowboarding and bass guitar have in common? Read on and find out.

What’s the one thing you really enjoy doing?

I love to dive into the creative and get to that intersection of taking it off the whiteboard and putting it into action—not just coming up with campaigns but being a hands-on part of making it happen.

What is your area of professional expertise in Public Relations?

I specialize in storyline creation, narrative development and creative campaigns grounded in data and research.

What did you do before you came to Highwire PR?

Before co-founding Highwire, I worked with leaders in e-commerce, mobility and security at a national agency. Prior to that, I was a technical writer and marketing lead at an architecture and civil engineering firm, as well as a magazine journalist.

What is Inbound Marketing?
Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more.
What work makes you most proud?

I’m proud of our thoughtful creative campaigns that consistently help our clients stand out in their industries—from elevating Omada Health's mission to improve the lives of people living with chronic conditions to spotlighting how Hitachi is creating a more sustainable and resilient energy future. Additionally, I am proud of our work raising the profile of the incredibly smart and talented investors at Norwest Venture Partners.

What led you to PR as a career?

I started my career in journalism with a desire to tell a great story. Then I moved into marketing and uncovered how to help a business meet its objectives. Public Relations combines the power of narrative and the partnership with executive teams to really grow and meet businesses goals.

If you weren’t working in PR, what would you be doing instead?

I’d be spending my time writing glossy magazine features and working on my snowboarding and bass guitar skills. Not at the same time.

Where are you from?

Salt Lake City, Utah.

What’s one thing you miss about where you’re from?

I miss the mountains and the snow.


What work makes you most proud?

I’m proud of our thoughtful creative campaigns that consistently help our clients stand out in their industries—from aligning Prezi with the TED Conference to promoting the Blue Jeans Network and Sundance Film Festival integration. Additionally, I am proud of our work raising the profile of the incredibly smart and talented investors at Norwest Venture Partners.

Thinkers and doers

We pride ourselves on having a unique combination of drive, creativity and trusted relationships that result from decades of success in strategic communications.

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Emily Call Borders

Principal
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Carol Carrubba

Principal
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Kathleen Gratehouse

Principal
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Kim Paone

General Manager, New York
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Ayanna Anderson

Head of DIBs
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Andrew Robinson

Head of People
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JBC

EVP, Digital
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James Holland

EVP, Digital
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Carolina Noguera

Executive Vice President
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Christine Elswick

SVP, Security
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Joe Ferrary

SVP, Enterprise
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Bob Gohn

SVP, Creative
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Ross Levanto

Senior Vice President
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Allie MacPherson

SVP, Social Media
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Jayme Maniatis

SVP, Health
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Dylan Tweney

SVP, Editorial
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Mallory Cloutier

Vice President
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Misty Holbert

Vice President
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Joe Giumarra

Vice President
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Audrey Granger

Vice President
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Morgan Mathis

VP, Health
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Peter McCormack

Vice President
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Megan Phelan

VP, Security
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Melissa Roxas

Vice President
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Saige Smith

VP, Health
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Peter White

Vice President

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