Emily Call Borders

I am a co-founder and Principal at Highwire working with some of the most exciting companies in technology and healthcare. I lead integrated communications programs for public corporations and high-growth challenger brands. I specialize in corporate positioning and messaging, media training, and creative campaigns that deliver outsized business impact.

8 questions with a Highwire principal

What do glossy magazines, snowboarding and bass guitar have in common? Read on and find out.

What’s the one thing you really enjoy doing?

I love to dive into the creative and get to that intersection of taking it off the whiteboard and putting it into action—not just coming up with campaigns but being a hands-on part of making it happen.

What is your area of professional expertise in Public Relations?

I specialize in storyline creation, narrative development and creative campaigns grounded in data and research.

What did you do before you came to Highwire PR?

Before co-founding Highwire, I worked with leaders in e-commerce, mobility and security at a national agency. Prior to that, I was a technical writer and marketing lead at an architecture and civil engineering firm, as well as a magazine journalist.

What is Inbound Marketing?

Quickly and efficiently build the materials you need to support your inbound marketing strategy. Drag and drop building blocks including testimonials, forms, calls-to-action, and more.

What work makes you most proud?

I’m proud of our thoughtful creative campaigns that consistently help our clients stand out in their industries—from elevating Omada Health's mission to improve the lives of people living with chronic conditions to spotlighting how Hitachi is creating a more sustainable and resilient energy future. Additionally, I am proud of our work raising the profile of the incredibly smart and talented investors at Norwest Venture Partners.

What led you to PR as a career?

I started my career in journalism with a desire to tell a great story. Then I moved into marketing and uncovered how to help a business meet its objectives. Public Relations combines the power of narrative and the partnership with executive teams to really grow and meet businesses goals.

If you weren’t working in PR, what would you be doing instead?

I’d be spending my time writing glossy magazine features and working on my snowboarding and bass guitar skills. Not at the same time.

Where are you from?

Salt Lake City, Utah.

What’s one thing you miss about where you’re from?

I miss the mountains and the snow.

What work makes you most proud?

I’m proud of our thoughtful creative campaigns that consistently help our clients stand out in their industries—from aligning Prezi with the TED Conference to promoting the Blue Jeans Network and Sundance Film Festival integration. Additionally, I am proud of our work raising the profile of the incredibly smart and talented investors at Norwest Venture Partners.

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Thinkers and doers

Our teams combine strategic thinking with forward-looking drive and bold creativity. We have also formed trusted relationships that result from decades of success in strategic communications. This all adds up to our winning formula of insights + influence = impact.