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Strategic Communications
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social media
Why you need a defined tone of voice
By
Allie MacPherson
on June 26, 2023
It’s what you say and how you say it. CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite ...
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Digital Marketing
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social media
The secret to writing social copy that your audience will actually engage with
By
Peter White
on June 20, 2023
The AIDA model: What is it, and how can you use it for social media? Want to write the best social copy ever? Ah, that got your attention.
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Digital Marketing
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social media
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influencer marketing
Everything you need to know about influencer marketing for B2B and consumer campaigns
By
Tori Sabourin
on June 13, 2023
Why influencers are the ultimate connector of integrated communications
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