Allie MacPherson
By Allie MacPherson
on June 25, 2024
I read an Inc.com article headlined: “Influencer Marketing Is Out. Creator Marketing Is In.” This idea — built off of a need for deep trust between brands and creators — was one of the overarching ...
By Tricia Dawal
on March 29, 2024
Every year thousands of brands, retailers, startups and reporters in the ecommerce, marketing, and innovations industries convene in Las Vegas, NV for Shoptalk to discuss the evolving retail ...
By Robert Smith
on March 14, 2024
It’s been a difficult start to the year in newsrooms across all industries, with layoffs impacting hundreds of talented reporters and editors.
Allie MacPherson
By Allie MacPherson
on February 27, 2024
Social media is always changing. With new platforms, rules and features cropping up constantly, marketing and PR professionals need to keep up to stay ahead and deliver messages effectively.
Allie MacPherson
By Allie MacPherson
on January 10, 2024
Meet the influencers modernizing the diffusion of healthcare information Health is a key component to overall happiness and fulfillment, but healthcare costs and gaps in medical knowledge present ...
Allie MacPherson
By Allie MacPherson
on January 03, 2024
Meet the trailblazers shaping the A.I. landscape The future of digital technology holds immense power that could reshape the world in unforeseen ways. In 2021 alone a massive $1.5 trillion was spent ...
Allie MacPherson
By Allie MacPherson
on December 27, 2023
The financial services industry is evolving faster than ever before – emerging technologies like generative A.I., DeFi (decentralized finance) and crypto pose new challenges to everything from ...
By Highwire Digital Team
on December 20, 2023
We predicted 2023 would be a wild ride for social media, and as December comes to a close, it seems we were right.
Allie MacPherson
By Allie MacPherson
on June 26, 2023
It’s what you say and how you say it. CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite ...
By Peter White
on June 20, 2023
The AIDA model: What is it, and how can you use it for social media? Want to write the best social copy ever? Ah, that got your attention.