By Allie MacPherson
on June 26, 2023
It’s what you say and how you say it. CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite ...
By Peter White
on June 20, 2023
The AIDA model: What is it, and how can you use it for social media? Want to write the best social copy ever? Ah, that got your attention.