Allie MacPherson

More from Allie MacPherson

By Allie MacPherson
on February 27, 2024
Social media is always changing. With new platforms, rules and features cropping up constantly, marketing and PR professionals need to keep up to stay ahead and deliver messages effectively.
By Allie MacPherson
on January 30, 2024
Executive visibility impacts nearly every aspect of business, including employee retention and talent attraction, customer trust and loyalty, investor assurance and more. LinkedIn reports that ...
By Allie MacPherson
on January 10, 2024
Meet the influencers modernizing the diffusion of healthcare information Health is a key component to overall happiness and fulfillment, but healthcare costs and gaps in medical knowledge present ...
By Allie MacPherson
on January 03, 2024
Meet the trailblazers shaping the A.I. landscape The future of digital technology holds immense power that could reshape the world in unforeseen ways. In 2021 alone a massive $1.5 trillion was spent ...
By Allie MacPherson
on December 27, 2023
The financial services industry is evolving faster than ever before – emerging technologies like generative A.I., DeFi (decentralized finance) and crypto pose new challenges to everything from ...
By Allie MacPherson
on December 14, 2023
Economic uncertainty, geopolitical cyber tensions and the rise of generative AI have only added to the rising complexity that businesses are tackling every day. From large corporations to small ...
By Allie MacPherson
on June 26, 2023
It’s what you say and how you say it. CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite ...