Tori Banser
By Tori Banser
on October 01, 2024
As the federal market continues to modernize its technology, it’s turning to public sector partners to do so. This has opened up new opportunities for technology vendors both big and small.
Ayanna Anderson
By Ayanna Anderson
on September 10, 2024
Empowering employees in the fight against misinformation Corporate and organizational leaders are tasked with leading their businesses through tumultuous times, and there are fewer times more ...
By Tricia Dawal
on August 19, 2024
As the IPO market seems to be thawing for tech companies, it’s time for communications leaders to dust off their strategies for pre- and post-public offering. We recently spoke with tech ...
Peter McCormack
By Peter McCormack
on July 03, 2024
The Cannes Lions International Festival of Creativity is the crème de la crème of advertising industry events, bringing together top brands to showcase and discuss new trends, products, and ...
Kim Paone
By Kim Paone
on June 13, 2024
Highwire recently hosted a panel to discuss the nuances of IPO communications and marketing strategies. I was honored to participate alongside this esteemed group:
Matt McAllister
By Matt McAllister
on May 08, 2024
Every company has stories to tell. Whether about why it was founded, what led it to some breakthrough innovation, or how it was able to overcome some immense challenge, stories help companies connect ...
Matt McAllister
By Matt McAllister
on April 10, 2024
Dan Tyre is indefatigable. The HubSpot executive has so much joie de vivre and speaks with such enthusiasm that he feels obliged to remind you that he is 61, lest you mistake him for a much younger ...
Matt McAllister
By Matt McAllister
on March 26, 2024
I started my career in Public Relations during the dot.com boom of the 1990’s, when a single headline in Business Week or Forbes Magazine was enough to catapult a company from seemingly out of ...
Matt McAllister
By Matt McAllister
on March 19, 2024
Businesses are cranking out a tremendous amount of content these days. But the more content you publish, the greater the risk that inconsistencies in voice, usage and style could confuse readers — ...