By Dylan Tweney
on August 24, 2023
Want to craft messages that resonate with your audience? Consider journalistic writing. At Highwire, we understand the value of writing that compels attention, engages emotion, and inspires action. ...
By Joe Ferrary
on August 10, 2023
White-water rafting in the morning, rubbing shoulders with NBA champ Andre Iguodala in the evening, networking with top tech CEOs in between — who wouldn't want to be on the "Silicon Slopes" of Park ...
By Peter McCormack
on July 27, 2023
Earnings. Whether the company misses, meets or beats expectations, communications shape how analysts and media report on your numbers. You can generate excitement, proactively answer questions and ...
By Joe Ferrary
on July 14, 2023
Trendjacking is a PR and marketing tactic that capitalizes on breaking news, current events or cultural moments; i.e., topics that are popular and already trending. Think generative AI, ransomware, ...
By Andrea Torres
on July 12, 2023
The ESG journey has taken many turns over the last year, from a nice-to-have to a corporate strategy influencer to a political hot-button issue. Despite a growing number of bills restricting ESG ...
By Allie MacPherson
on June 26, 2023
It’s what you say and how you say it. CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite ...
By Ross Levanto
on May 25, 2023
Congressman Maxwell Frost is 26 years old. During a speech to fellow Democrats, he called a popular political event held in South Carolina “the Coachella of the South.” As he recalled to MSNBC host ...
By Carol Carrubba
on April 28, 2023
When choosing and working with a marketing and PR agency, bigger is not always better. Many companies struggle when trying to choose the marketing and PR agency best suited to their needs. There are ...
By Bob Gohn
on April 20, 2023
There are endless ways brands can connect with customers, and for every one of those communications channels, there is a host of vendors and agencies to help you reach them. Juggling multiple agency ...