Peter McCormack
By Peter McCormack
on July 03, 2024
The Cannes Lions International Festival of Creativity is the crème de la crème of advertising industry events, bringing together top brands to showcase and discuss new trends, products, and ...
Matt McAllister
By Matt McAllister
on May 08, 2024
Every company has stories to tell. Whether about why it was founded, what led it to some breakthrough innovation, or how it was able to overcome some immense challenge, stories help companies connect ...
Matt McAllister
By Matt McAllister
on April 10, 2024
Dan Tyre is indefatigable. The HubSpot executive has so much joie de vivre and speaks with such enthusiasm that he feels obliged to remind you that he is 61, lest you mistake him for a much younger ...
Matt McAllister
By Matt McAllister
on March 26, 2024
I started my career in Public Relations during the boom of the 1990’s, when a single headline in Business Week or Forbes Magazine was enough to catapult a company from seemingly out of ...
Matt McAllister
By Matt McAllister
on March 19, 2024
Businesses are cranking out a tremendous amount of content these days. But the more content you publish, the greater the risk that inconsistencies in voice, usage and style could confuse readers — ...
By Robert Smith
on March 14, 2024
It’s been a difficult start to the year in newsrooms across all industries, with layoffs impacting hundreds of talented reporters and editors.
Matt McAllister
By Matt McAllister
on March 12, 2024
Good writing skills are crucial for just about any job these days. Whether you're crafting a research report, a blog post or an email to your boss explaining why you deserve a promotion, the ability ...
Michael Byrnes
By Michael Byrnes
on February 29, 2024
Definitive Healthcare, a healthcare commercial intelligence company, faced an opportunity to become a strategic media resource and showcase its value within the healthcare industry.
By Tricia Dawal
on February 16, 2024
In almost a month, leading retailers, brands, analysts, reporters, investors and more will gather in Las Vegas, Nevada for Shoptalk. As one of the premier events in the retail sector, having a well ...