"Highwire is the most outcome-oriented content marketing agency I've ever worked with. They've helped me establish valuable inbound marketing systems and scale long-term demand at multiple B2B technology companies. They're data-driven, quick to learn and solutions-oriented. I highly recommend working with them."
-Bryta Shulz, CMO at Symmetry Systems
Highwire’s digital team consists of expert communicators who leverage a deep understanding of clients’ businesses and markets to develop audience-first integrated campaigns that deliver.
By targeting your ideal customer and establishing expertise, you’ll attract qualified leads who are more likely to convert.
With earned media coverage from surveys and reports, you’ll generate more referral traffic & backlinks to your website, making it more prominent in search results.
By publishing strategic lead generation content, you’ll build trust with your audience and cement your company as a trusted industry resource.
After finding your website through referral, social or search, potential customers download gated content and keep your brand top of mind. Even if they’re not ready to commit, they’ll take an important step on the way to becoming a customer.
After providing potential customers with value-rich content, continue to support the customer journey by gradually introducing your products or solutions. This moves them closer to the next step, whether that’s booking a demo or setting up a meeting.
Finally, there’s the handoff from marketing to sales, which comes with the benefit of actionable information from the customer journey. The sales team uses data from the prospect’s interests and onsite activity to turn a warm lead into a new customer.