Health

At Highwire Health, we envision a healthcare industry where technology and
human-centered care converge, empowering patients and providers and driving change.
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Where innovation and health intersect

The healthcare industry is at a pivotal moment, driven by rapid advancements in technology, and we sit at the nexus of this evolution.

With the integration of AI, digital health tools, and groundbreaking treatments, healthcare companies face the dual challenge of navigating complex regulations while effectively communicating their value to diverse stakeholders.

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From insight to idea to impact

Our work is designed to engage and earn attention, and to inform and move audiences. We dismantle complex concepts into powerful messages that elevate your story and inspire action.

  • Data-Driven Insights
  • Strategic Positioning & Tailored Messaging
  • Omnichannel Planning & Execution
  • Actionable Measurement

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Expertise + empathy

We are dreamers, thinkers, and doers, building programs that resonate with real people facing real challenges. 


Our team of healthcare marcoms experts brings extensive experience in earned media, executive visibility, digital marketing, and content strategy. We understand the nuances of the healthcare sector and are dedicated to delivering bespoke solutions.

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The intersection of health + technology

The health industry is rapidly evolving and facing transformative forces: A pandemic, digital transformation, virtual health and shifting standards of care. As a healthcare PR and digital marketing agency, Highwire sits at the intersection of health and technology, combining decades of experience in Silicon Valley with expertise in regulated health to answer communication and marketing challenges with data-based insights and specialist skill.

Explore our work with AliveCor

Navigating change

The media landscape and health ecosystem are becoming increasingly more complex. Highwire’s team, packed with journalistic and deep health industry experience, knows how to navigate these changes. We simplify complex stories, identify the audiences that matter most, and develop programs that cut through the noise. Combined with our expertise in social media for healthcare, this approach pays dividends across messaging, targeting, social media and measurement alike.

Explore our work with HeartFlow

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You're in good company

Highwire Health partners with the world’s most innovative healthcare companies. We work side-by-side with organizations in med tech, pharma, life sciences, digital health and health IT.

ZocDoc
Castlight
Omada Health
R1 RCM
Definitive Healthcare
Wellframe

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The Highwire Health team

Our team's deep experience in marketing and PR for
healthcare ensures we understand both your business
and the markets you serve - our relationships with key
health media and influencers are unparalleled.

Emily Borders

Principal

Michael Byrnes

Managing Director, Health

Ayanna Anderson

Head of DIBs, Health

Saige Smith

SVP, Health

Megan Kernan

VP, Health

Morgan Mathis

VP, Health
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Ali Nix

Account Director, Health
Natalie Pacini - 860 x 860

Natalie Pacini

Account Director, Health
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Sydney Sonneville

Senior Account Manager, Health

You need something different

We're ready to combine our expertise with your ambitions to help you reach a higher level.