HeartFlow sets a new standard, reducing tests and giving insight to improve care. Highwire designed a communications strategy designed to elevate awareness and connect the brand with the right audiences to help drive adoption.
Our approach featured three core components to help HeartFlow achieve new levels of success. We:
- Raised awareness with a Matters of the Heart survey on heart health misconceptions
- Elevated AI analysis to reach executives, patients and physician advocates with first-party HeartFlow expertise
- Educated physicians and patients on the disadvantages of traditional CAD diagnosis, creating implementation opportunities
