540-Saige-Smith

Saige Smith

I am a Vice President at Highwire with deep experience in all aspects of healthcare.

6 questions with a health VP

Saige grew up in a town without stop lights - perhaps the main reason she's such an unstoppable force! 

What’s the one thing you really enjoy doing?

I love the challenge of competitive positioning in our increasingly complex and seemingly cluttered healthcare market. It’s invigorating to help companies build an entirely new category, disrupt an existing one or reinvent itself after decades. 

I also really enjoy coaching executives - founders, rising and established CEOs, emerging executives - to find their unique voices and bring priority industry, company and product messages to the market and their internal teams.

What’s your favorite aspect of the digital health space?

Digital health is one of the most dynamic, complex and evolving industries. To be successful requires a strong understanding of longstanding, decades-old systems, standards and regulatory processes. But it also requires an incredible amount of positivity, focus and perseverance to break through and finally make change. I absolutely love working in that dichotomy. 

What did you do prior to Highwire?

I led global comms for GE Healthcare’s Digital Health and Innovation divisions - counseling the company’s CIO and CDO and leading comms for crises, M&A (incl. a $1B divestiture), employee relations, external relations, cybersecurity (WannaCry, Petya) and product announcements. Before that, I built integrated marketing, advertising and PR programs for clients like Susan G. Komen for the Cure, Grifols Biotherapeutics and loads of healthcare providers across the U.S. 

What work makes you most proud?

Nothing makes me happier than looking back over the last several (weeks, months, years) to see awareness, attitudes and actions among priority audiences have shifted - due to programs we have driven in partnership with our clients. I get a lot of inspiration by looking at how far we’ve come and then pivoting to dream up the future (all rooted in business objectives, of course!).   

Where are you from?

A tiny town of 300ish people in Central Indiana (There are literally no stop lights.)

What do you miss about where you’re from?

Though I’m a city human through and through, I really miss: walks through the woods with my grandpa (en route to feed the cows - naturally), reading under a blanket on our front porch swing during a rainstorm, 100% silent and still nights where every star is on full display, bonfires - so many bonfires, 4th of July and Labor Day parades and lemon shake-ups at the Boone County 4-H Fair (where I did NOT show any animals, for the record).  

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Thinkers and doers

We pride ourselves on having a unique combination of drive, creativity and trusted relationships that result from decades of success in strategic communications.

Emily borders_860-1

Emily Call Borders

Principal
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Carol Carrubba

Principal
Kathleen Gratehous_860-1

Kathleen Gratehouse

Principal
Kim Paone 860-1

Kim Paone

General Manager, New York
Ayanna-Anderson_860-1

Ayanna Anderson

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Andrew Robinson

Head of People
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JBC

EVP, Digital
James-Holland_860-1

James Holland

EVP, Digital
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Carolina Noguera

Executive Vice President
Christine McKeown_860-1

Christine Elswick

SVP, Security
Joe-Ferrary_860-1

Joe Ferrary

SVP, Enterprise
Bob_Gohn_860-1

Bob Gohn

SVP, Creative
Ross Levanto_860-1

Ross Levanto

Senior Vice President
Allie macpherson_860-1

Allie MacPherson

SVP, Social Media
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Jayme Maniatis

SVP, Health
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Dylan Tweney

SVP, Editorial
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Mallory Cloutier

Vice President
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Misty Holbert

Vice President
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Joe Giumarra

Vice President
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Audrey Granger

Vice President
Morgan Mathis_860-1

Morgan Mathis

VP, Health
Peter-McCormack_860-1

Peter McCormack

Vice President
Megan Phelan_860-1

Megan Phelan

VP, Security
Melissa-Roxas_860-1

Melissa Roxas

Vice President
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Saige Smith

VP, Health
Peter_White_860

Peter White

Vice President

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