Allie MacPherson
By Allie MacPherson
on August 13, 2024
From social media strategy to social media content management Creating your social media strategy When it comes to social media strategy people take many different approaches. To help our clients we ...
Jaz Zulueta
By Jaz Zulueta
on July 31, 2024
Today’s media landscape is shifting rapidly. As PR professionals engaging with the media every day, it’s crucial to continue to tap in with reporters to get a sense of how they are perceiving the ...
Kim Paone
By Kim Paone
on April 18, 2023
Highwire PR explores the right and wrong ways to communicate a reduction in force to employees. Many tech companies have made significant layoffs recently, including Twitter and Meta. In a shaky ...