Content marketing for digital advertising businesses
Our digital advertising content marketing clients
You're in good company
How it works
Attract advertisers
Generate interest with search-optimized brand journalism content and landing pages.
Deliver value
Educate leads with long-form content that explores the latest relevant industry topics.
Build trust
Establish your expertise using case studies, research papers and thought leadership articles.
Drive growth
Fill your sales pipeline and increase close rate with higher quality leads.
We know digital advertising
Did you know?
Highwire wrote and developed Tapjoy’s Modern Mobile Gamer Reports for five years. Our work highlighting survey results using Tapjoy’s MobileVoice platform drove coverage from outlets such as VentureBeat, with that increased visibility serving as a key factor in its acquisition by ironSource.
Read VentureBeat's Coverage →
Digital advertising content strategy: A brand journalism approach
Attract advertisers
Content-driven SEO
Rank your blog posts and landing pages on the front page of search engines, creating an evergreen flow of customer attention and interest.
Data reports
Share data-driven stories about your advertising platform so customers understand what it does for them.
Surveys
Gather insights on the latest digital advertising trends and present the findings to news outlets, building trust, brand recognition, and search engine staying power.
Deliver value
Marketing operations
Implement automated, goal-oriented systems that guide leads from discovering your platform to becoming customers.
Ebooks
Publish expertly-written, value-rich content that educates and informs advertisers about the latest marketing strategies.
White papers
Explore complex topics in comprehensive detail and demonstrate your unique approach to challenges and opportunities facing the industry.
Build trust
Case studies
Show advertisers their problem has a solution by showcasing your successful campaigns with past clients.
SME interviews
Work with our team of former journalists to gather insights from subject matter experts and share them with potential customers.
Thought leadership
Showcase your expertise, perspective, and opinion on topics that matter to advertisers and marketers.
This headline introduces Highwire's case studies
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