Highwire’s digital team consists of expert communicators who leverage a deep understanding of clients’ businesses and markets to develop audience-first integrated campaigns that deliver.
Cybersecurity is a national conversation, and for good reason: attacks on critical infrastructure, public and private companies and organizations of all sizes prove that the importance of spreading cyber awareness is a global imperative.
Strategic key messaging plays a critical role in helping cyber clients reach key audiences while positioning experts at the center of the most impactful cybersecurity conversations dominating the media.
With comprehensive earned, placed, owned and shared media campaigns clients raise brand awareness and meet business goals, from attracting new partners to supporting sales.
Crisis communications ensure you are protecting the reputation of your brand, whether facing challenging earnings seasons, outages, or zero-day vulnerabilities being exploited by nation-state threat actors.
Accurate portrayal in incident-related coverage often requires course correcting the record.
By strengthening relationships and building trust with those who drive breach-related news cycles cyber brands can create opportunities to set the tone of future crisis coverage.
Clients count on Highwire keep a close pulse on cybersecurity news. Through news scans, sharing reporter intelligence and monitoring interesting conversations on social media throughout the day we are able to actively collaborate with clients to provide strategic, real-time analysis and recommendations on breaking news cycles, and how to capitalize on the day 2 story opportunities.
We also have an on-site presence at the two biggest trade shows of the year — Black Hat and RSA — where we support our clients and cement relationships with the reporters who matter most to our business and yours.
Clients benefit from our understanding of the trends that drive media storylines — everyday, we're having conversations with key reporters and experts who shape the security industry. Qualitative insight matched with data is storytelling gold, so we help you find that perfect narrative and move the needle for your business.
As a full-service partner, clients can count on comprehensive programs for your communication needs, including market intelligence and evaluation; media analysis, search and social assessment; and insight development, messaging strategy, storylines and narratives.
Market-shaping storytelling can help position brands and products. And no one tells a story better than the #HWCyberSquad. By focusing on proactive pitch campaigns, trendjacking and contributed content around educating the industry on technical concepts of product implementation, our clients stand out among other cyber brands.
We also leverage third-party data and survey results, while also tying back to broader product trends.
Clients often need support on developing distinctive thought leadership, and crafting smart, well-rounded perspectives during evolving news cycles.
As the premier agency for cybersecurity leaders, from pre-IPO tech companies to a portfolio that spans Fortune 100 companies across industry sectors, Highwire is a trusted name when it comes to cybersecurity thought leadership.
Clients can be confident in our ability to support business results through intelligent communications programs that focus on insider relationships across security media, influencers and policymakers.
We pride ourselves on having a unique combination of drive, creativity and trusted relationships that result from decades of success in strategic communications.