Executive storytelling
The #HWCyberSquad lives and breathes all things cyber. Clients can take advantage of our deep and longstanding relationships with the best cybersecurity reporters - ones who come to us because we work with some of the leading brands and executives in the industry.
Crisis communications
From challenging earnings to zero-day vulnerability exploits, our clients benefit from our cybersecurity PR expertise and crisis know-how, including course-correcting the record and ensuring our clients are portrayed accurately in incident-related coverage.
Rapid response
Relevant, insightful, timely and actionable commentary helps our clients gain traction with media when the news breaks. As a leading cybersecurity PR firm, our clients are supported by a robust and best-in-class set of operational standards.
Research storytelling
Delivering results that drive business value through strategic communications. With deep expertise, we partner with our clients to identify business objectives, increase awareness, drive growth and enhance reputation.
Product communications
Clients in the cybersecurity industry need programs to create and drive corporate and product brand communications campaigns that change perception, move metrics and build success.
Thought leadership
Executive thought leadership fuels efforts to attract audiences that help clients drive meaningful change for their business. Insightful and informative executive thought leadership promotes and highlights your narrative.
Executive storytelling
Cybersecurity is a national conversation, and for good reason: attacks on critical infrastructure, public and private companies and organizations of all sizes prove that the importance of spreading cyber awareness is a global imperative.
Strategic key messaging plays a critical role in helping cyber clients reach key audiences while positioning experts at the center of the most impactful cybersecurity conversations dominating the media.
With comprehensive earned, placed, owned and shared media campaigns, we help clients raise brand awareness and meet business goals, from attracting new partners to supporting sales.
Crisis communications
Crisis communications ensure you are protecting the reputation of your brand, whether facing challenging earnings seasons, outages, or zero-day vulnerabilities being exploited by nation-state threat actors.
Accurate portrayal in incident-related coverage often requires course correcting the record.
By strengthening relationships and building trust with those who drive breach-related news cycles cyber brands can create opportunities to set the tone of future crisis coverage.
Rapid response
Clients count on Highwire keep a close pulse on cybersecurity news. Through news scans, sharing reporter intelligence and monitoring interesting conversations on social media throughout the day we are able to actively collaborate with clients to provide strategic, real-time analysis and recommendations on breaking news cycles, and how to capitalize on the day 2 story opportunities.
We also have an on-site presence at the two biggest trade shows of the year — RSA and Black Hat (learn how to prepare for Black Hat here) — where we support our clients and cement relationships with the reporters who matter most to our business and yours.
Research storytelling
Clients benefit from our understanding of the trends that drive media storylines — everyday, we're having conversations with key reporters and experts who shape the security industry. Qualitative insight matched with data is storytelling gold, so we help you find that perfect narrative and move the needle for your business.
As a full-service partner and cybersecurity agency, clients can count on comprehensive programs for your communication needs, including market intelligence and evaluation; media analysis, search and social assessment; and insight development, messaging strategy, storylines and narratives.
Product communications
Market-shaping storytelling can help position brands and products. And no one tells a story better than the #HWCyberSquad. By focusing on proactive pitch campaigns, trendjacking and contributed content around educating the industry on technical concepts of product implementation, our clients stand out among other cyber brands.
We also leverage third-party data and survey results, while also tying back to broader product trends.
Proactive thought leadership
Clients often need support on developing distinctive thought leadership, and crafting smart, well-rounded perspectives during evolving news cycles.
As the premier cybersecurity agency for security leaders, from pre-IPO tech companies to a portfolio that spans Fortune 100 companies across industry sectors, Highwire is a trusted name when it comes to cybersecurity thought leadership.
Clients can be confident in our cybersecurity PR expertise and ability to support business results through intelligent communications programs that focus on insider relationships across security media, influencers and policymakers.
You're in good company
Highwire partners with the market leaders and disruptors using technology to change our world. We develop strategic and integrated campaigns to elevate our clients’ stories and impact business.
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The Highwire Security Team
We pride ourselves on having a unique combination of drive, creativity and trusted relationships that result from decades of success in strategic communications.
Carol Carrubba
Christine Elswick
Megan Phelan
Bob Gohn
Ross Levanto
Allie MacPherson
Katherine Zackel
Ali Balicki
Shevaun Betzler
Sara Black
Melissa Roxas
