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Allie MacPherson

Social is one of the most unique communications channels available - just one of the reasons I love heading up the social team at Highwire.

8 questions with our SVP of social

Find out why Allie is all about connecting the dots - whether at work or at home with her twins. 

What’s your favorite aspect of the Digital tech space?

With digital technology, we tend to focus a lot on the tech piece -- but I've always been fascinated by the inherit 'humanness' of it all. Social media was so revolutionary when it came out, and it remains one of the most unique communications channels. Where else do you have that opportunity for a complete feedback loop of open and real-time conversations with your audience?

What’s your area of interest and expertise?

Social media but within that I am particularly interested in executive visibility, employee advocacy and community engagement.

What did you do prior to Highwire?

I was with another agency for 10 years, started out in PR and transitioned into digital and social. I studied public relations at Syracuse with a minor and marketing and sociology. My first job out of college was in healthcare, launching and running social media for Aspen Dental (in 2008 - when Twitter was first born).

What work makes you most proud?

I like work where you can see all of the dots are connecting - where one thing leads to another, all of your comms activities and how they support a common goal. It’s easy for companies and teams to default to operating in silos but when you overcome that and everything lines up, it’s really cool and impressive - everything works smarter.

If you weren’t working in digital marketing, what would you be doing instead?

I would have a daycare. But I’m not really sure - I have twins - and it feels like I’m living in one now. My mom had one growing up and it’s great to see kids learning new skills.

What I’m doing when I’m not working…
I’m running my own daycare with Remi and Leo and Matt and the cat.
Where are you from?
I’m from Elmira, New York.
What do you miss about where you’re from?
I miss the people and my family but the first thing I do when I go home is grab some Pudgies Pizza. I’m not in the camp that calls it Sludgies. I’m also partial to some Light’s Bakery and their half-moon cookies.

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Thinkers and doers

We pride ourselves on having a unique combination of drive, creativity and trusted relationships that result from decades of success in strategic communications.

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Emily Call Borders

Principal
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Carol Carrubba

Principal
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Kathleen Gratehouse

Principal
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Kim Paone

General Manager, New York
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Ayanna Anderson

Head of DIBs
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Andrew Robinson

Head of People
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JBC

EVP, Digital
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James Holland

EVP, Digital
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Carolina Noguera

Executive Vice President
Christine McKeown_860-1

Christine Elswick

SVP, Security
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Joe Ferrary

SVP, Enterprise
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Bob Gohn

SVP, Creative
Ross Levanto_860-1

Ross Levanto

Senior Vice President
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Allie MacPherson

SVP, Social Media
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Jayme Maniatis

SVP, Health
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Dylan Tweney

SVP, Editorial
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Mallory Cloutier

Vice President
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Misty Holbert

Vice President
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Joe Giumarra

Vice President
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Audrey Granger

Vice President
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Morgan Mathis

VP, Health
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Peter McCormack

Vice President
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Megan Phelan

VP, Security
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Melissa Roxas

Vice President
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Saige Smith

VP, Health
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Peter White

Vice President

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