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Melissa Roxas

Storytelling is my biggest passion, particularly when it comes to turning deep technology into real-world business value and impact.

6 questions with an enterprise VP

Born and bred in San Francisco, read on to find out why Rox never left the Bay Area...

What’s your area of interest and expertise?

B2B. I’m really interested in cybersecurity, AI/machine learning and big data.

What did you do prior to Highwire?

Prior to Highwire, I was employee number one at Inner Circle Labs. Before that, I worked at SHIFT Communications and in the nonprofit world.

What led you to PR as a career?

I was attracted to a career in PR because I knew that every day would be a different day. I love how it combines so many different aspects of what I love and that it's challenging! It keeps my life interesting.

What are you doing when you're not working?

I’m a new mom so I’m adjusting to life with kids which means lots of visits to the park, trips to Disneyland and researching anything and everything about my kids online. Otherwise, I love sitting in front of the TV, brunching with friends or shopping.

Where are you from?

I’m from the SF Bay Area and I was actually born in SF!

What do you miss about where you’re from?

I love everything about where I’m from (that’s why I never left. LOL).


 

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150+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.

Agency Leadership

Emily Call Borders

Principal

Carol Carrubba

Principal

Kathleen Gratehouse

Principal

Kim Paone

General Manager, New York

Joe Hamrahi

CFO

Emily McCrea

Controller

Ayanna Anderson

SVP, DIBs

Andrew Robinson

Head of People

Christine Elswick

EVP, Security

James Holland

EVP, Digital

Michael Byrnes

Managing Director, Health

Danny Maiello

EVP, Brand, Corporate & Energy

Carolina Noguera

EVP

Kate Adorno

SVP

Mallory Cloutier

SVP

Joe Ferrary

SVP, Enterprise

Evan F.P.

SVP, Content Strategy

Bob Gohn

SVP, Creative

Ross Levanto

SVP

Allie MacPherson

SVP, Social Media

Matt McAllister

SVP, Content Marketing

Denise Jocson

VP, Creative

Morgan Mathis

VP, Health

Peter McCormack

VP

Megan Phelan

VP, Security

Melissa Roxas

VP

Tori Sabourin

VP, Digital

Saige Smith

VP, Health

Amy Tsui

VP, Finance

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