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Melissa Roxas

Storytelling is my biggest passion, particularly when it comes to turning deep technology into real-world business value and impact.

6 questions with an enterprise VP

Born and bred in San Francisco, read on to find out why Rox never left the Bay Area...

What’s your area of interest and expertise?

B2B. I’m really interested in cybersecurity, AI/machine learning and big data.

What did you do prior to Highwire?

Prior to Highwire, I was employee number one at Inner Circle Labs. Before that, I worked at SHIFT Communications and in the nonprofit world.

What led you to PR as a career?

I was attracted to a career in PR because I knew that every day would be a different day. I love how it combines so many different aspects of what I love, plus its challenging! It keeps my life interesting.

What I’m doing when I’m not working?

I’m a new mom so I’m adjusting to life with kids which means lots of visits to the park, trips to Disneyland and researching anything and everything about my kids online. Otherwise, I love sitting in front of the TV, brunching with friends or shopping.

Where are you from?

I’m from the SF Bay Area and I was actually born in SF!

What do you miss about where you’re from?

I love everything about where I’m from (that’s why I never left. LOL).


 

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Thinkers and doers

We pride ourselves on having a unique combination of drive, creativity and trusted relationships that result from decades of success in strategic communications.

Emily borders_860-1

Emily Call Borders

Principal
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Carol Carrubba

Principal
Kathleen Gratehous_860-1

Kathleen Gratehouse

Principal
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Kim Paone

General Manager, New York
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Ayanna Anderson

Head of DIBs
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Andrew Robinson

Head of People
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JBC

EVP, Digital
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James Holland

EVP, Digital
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Carolina Noguera

Executive Vice President
Christine McKeown_860-1

Christine Elswick

SVP, Security
Joe-Ferrary_860-1

Joe Ferrary

SVP, Enterprise
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Bob Gohn

SVP, Creative
Ross Levanto_860-1

Ross Levanto

Senior Vice President
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Allie MacPherson

SVP, Social Media
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Jayme Maniatis

SVP, Health
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Dylan Tweney

SVP, Editorial
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Mallory Cloutier

Vice President
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Misty Holbert

Vice President
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Joe Giumarra

Vice President
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Audrey Granger

Vice President
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Morgan Mathis

VP, Health
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Peter McCormack

Vice President
Megan Phelan_860-1

Megan Phelan

VP, Security
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Melissa Roxas

Vice President
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Saige Smith

VP, Health
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Peter White

Vice President

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