Bob at the farm

Bob W. Gohn

I’m a process-driven and creative-oriented digital marketer. I thrive on collaborating with creatives to blend design with content and marry creativity to business objectives to help stories stand out.

6 questions with our creative SVP

Bob may have a voice for radio, but find out why he loves working in tech! 

Tell us about yourself

I'm a sports fanatic and music sponge, but I’m also a process-driven and creative-oriented digital marketer. I thrive on collaborating with creatives to blend design with content and marry creativity to business objectives to help stories stand out.

What’s your area of interest and expertise?

I’m a believer that there is not just one solution to a problem and that you need to have a range of different tools in your shed to achieve the best result. So, while my focus is on creative strategy here at Highwire, I also look for ways to bring my expertise from PR, social and digital strategy into what I do. Integration is a key success factor to any campaign.

If you weren’t working in creative & digital marketing, what would you be doing instead?

Hopefully working in broadcast in some capacity. Either as a radio station program/music director or behind the mic as a sports play-by-play announcer. I did both throughout college and have been told a few times that I "have the voice for it". My mom also worked in radio, so I'd follow in her footsteps. 

What I’m doing when I’m not working…

Following my favorite sports teams, searching to uncover new music to add to my collection and prioritizing time with my family.

Where are you from?

I tell everyone I'm from Massachusetts because I spent my formative youth there. However, the reality is that I've spent most of my life across different parts of New York before settling in Pennsylvania. So, I'd say I'm a New Yorker at heart with a strong love for all things Boston. A rare mix, I know! 

What’s the one thing you really enjoy doing?

Unplugging. It's easy for us to constantly be attached to our devices both at work and in home life. However, unplugging and getting outside to enjoy the world in front of us vs just through a screen is incredibly enjoyable and rewarding.

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150+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.

Agency Leadership

Emily Call Borders

Principal

Carol Carrubba

Principal

Kathleen Gratehouse

Principal

Kim Paone

General Manager, New York

Joe Hamrahi

CFO

Emily McCrea

Controller

Ayanna Anderson

SVP, DIBs

Andrew Robinson

Head of People

Christine Elswick

EVP, Security

James Holland

EVP, Digital

Michael Byrnes

Managing Director, Health

Danny Maiello

EVP, Brand, Corporate & Energy

Carolina Noguera

EVP

Kate Adorno

SVP

Mallory Cloutier

SVP

Joe Ferrary

SVP, Enterprise

Evan F.P.

SVP, Content Strategy

Bob Gohn

SVP, Creative

Ross Levanto

SVP

Allie MacPherson

SVP, Social Media

Matt McAllister

SVP, Content Marketing

Denise Jocson

VP, Creative

Morgan Mathis

VP, Health

Peter McCormack

VP

Megan Phelan

VP, Security

Melissa Roxas

VP

Tori Sabourin

VP, Digital

Saige Smith

VP, Health

Amy Tsui

VP, Finance

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