Sara Black

I’m passionate about helping clients tell their innovation story and leveraging data-driven media strategies that move the needle. My superpower is distilling dense, technical information into powerful, digestible narrative for distribution to the right audience at the right time.

Prior to Highwire, I was a Vice President and Enterprise Practice Lead at a tech public relations and marketing firm, leading PR and comms programs for clients across AI, cloud, cybersecurity, data management, DevOps and networking such as Aryaka Networks, Cambium Networks, Digibee, Mendix, Monte Carlo and Open Systems. Before that, I worked for an agency in the interactive entertainment space, working with large video game publishers like Electronic Arts and Warner Bros. Games. Earlier in my career, I worked with clients across consumer technology and CPG.

If I weren’t working in PR, I would be working as an event planner or starting a nature tour or hiking guide business!

When I’m not working, I’m getting some quality time with my husband Andy on a hike in the local San Gabriel Mountains or planning our next adventure to a national park - I have a goal of visiting all 63 of them!  I’m also likely to be catching up with my daughter Lauren, a senior at UC Berkeley (Go Bears!). And I’m in the process of finishing up a two-year Executive MBA program at UCLA Anderson, taking classes on campus every other weekend.

I grew up in northeastern Ohio and lived in the Midwest until my early 20s. I love Southern California and it feels like home, but I do miss having distinct seasons, particularly autumn when the leaves change into glorious colors.