Ali Balicki

Ali is a dynamic storyteller with a passion for disruptive technology that shuts down hackers and shapes how businesses and people manage their money.

5 questions with a Highwire VP

Hailing from the home of Friendly's Ice Cream, this MA native loves to help clients navigate unchartered territories.

What's your area of interest and expertise?

Fintech and cybersecurity are my two core passion areas. Money makes the world go around and hackers try to stop that motion. I particularly love when these two worlds collide, whether it's a bad actor demanding ransom in crypto, or fraudsters targeting buy now, pay later services. Program strategy, executive communications, corporate communications and writing are skills that I bring to every client relationship.

What did you do before Highwire?

I’ve worked in technology PR since 2012, after a brief stint right after college for an internet startup as a copywriter.

What work makes you most proud?

Anything that pushes a brand out of its comfort zone to explore untapped territory, whether it’s leveraging influencers and brand ambassadors to reach new audiences, or a guerilla marketing campaign to steal mindshare from a competitor.

If you weren't working in PR, what would you be doing instead?

I’ve always had a knack for hair, makeup and all things beauty. I’d probably go to cosmetology school with the goal of becoming a #influencer on TikTok.

Where are you from?

I’m from a small town in Western Massachusetts called Wilbraham, whose only claim to fame is being the home of Friendly’s Ice Cream.

Where the rubber meets the road

Everyone at Highwire is hands-on with client work and the principals are no exception. Some of the brands Kathleen has worked with.

160+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.