Tori Sabourin

VP of Digital, fueled on Diet Coke and sunshine. I thrive when solving challenges and helping clients break into new digital channels and communities.

5 questions with a Highwire VP

Read on to find out what Tori enjoys to do when she's not working...

What’s your area of interest and expertise?

I help brands develop creative social media and digital marketing strategies designed to help reach audiences in new and engaging ways, whether that's partnering with TikTok influencers to launch brands to new audiences or reinvigorating stale corporate social channels to increase engagement and drive business impact.

What did you do prior to Highwire?

Prior to Highwire, I spent 5 years in marketing technology at a tech PR firm in Boston. I also spent time in corporate events and marketing for a commercial bank after graduating from UNC Chapel Hill.

What work makes you most proud?

Getting to work with my teams and see the immense growth that’s constantly happening across the board. Personal or professional, we are a tight-knit crew that cheers each other on in our successes and jumps in to lend a hand when challenges arise. The team at Highwire is truly unique, and I’m proud to be a part of it.

What are you doing when you're not working?

You’ll probably find me spending time with my family out on the boat in Wrightsville Beach. Sunny, sandbar hangs with a cool beverage in hand – can’t be beat!

Where are you from?

Originally, I’m from Bethlehem, PA but grew up (and now live!) in Wilmington, NC.

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160+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.