By Bob Gohn
on February 20, 2024
From software programs to advertising platforms and marketing methods, there’s always something new to learn or measure in content marketing. That last one — marketing methods — is a top concern for ...
By Matt McAllister
on February 15, 2024
The pressure is palpable. You feel it in your chest, squeezing your lungs until you can barely breathe, causing that voice in your head to doubt yourself, to question everything you have learned to ...
By James Holland
on February 06, 2024
Generative A.I. is transforming marketing and PR worldwide. The use of A.I. supports marketing and PR professionals in generating content quickly and easily, leading to improved efficiency, ...
By James Holland
on January 18, 2024
This morning Highwire announced the acquisition of Candor Content, bringing two highly-complimentary teams together to turbo-charge our digital marketing capabilities and offer our clients expanded ...
By Matt McAllister
on January 18, 2024
Writing is a creative act, and as such it is inherently messy and imperfect. It can be frustrating and difficult or it can come naturally and easily. While some people seem to have a preternatural ...
By Matt McAllister
on January 18, 2024
I started my career in Public Relations during the dot.com boom of the 1990’s, when a single headline in Business Week or Forbes Magazine was enough to catapult a company from seemingly out of ...
By Matt McAllister
on January 18, 2024
If you’re doing it right, your content should attract a variety of audiences at various stages of the marketing funnel — from people who've never heard of your company before to those who are already ...
By Matt McAllister
on January 18, 2024
Good storytelling is at the heart of every great novel, play or movie. Why not marketing campaigns as well?
By Matt McAllister
on January 18, 2024
As a content marketer, you understand the importance of creating valuable, engaging content for your audience. However, despite your best efforts, you may find that your content isn't driving the ...
By Matt McAllister
on January 18, 2024
We begin this blog post by assuring you that the words you are reading were written by a real, honest-to-goodness human. A strange disclaimer, perhaps, but an important one given the growing number ...