Categories
Browse All Categories
Bob Gohn

Bob Gohn

Bob Gohn is a Senior Vice President, leading Highwire’s Product & Creative Strategy, with responsibility for developing and executing creative platforms across content, social and digital campaigns. With more than 12 years of agency experience, Bob has developed strategic creative platforms and assets designed to help clients engage target audiences, generate leads and drive brand awareness. He's led integrated campaigns spanning PR, social and creative for some of the largest and most exciting technology brands in the world.

More from Bob Gohn

Digital Marketing,
content marketing

The rise of interactive and immersive content in marketing: Engaging audiences in the digital era

Bob Gohn
By Bob Gohn
on February 20, 2024
From software programs to advertising platforms and marketing methods, there’s always something new to learn or measure in content marketing. That last one — marketing methods — is a top concern for ...
Read More
Agency pr,
Digital Marketing

The creative dance: getting in-house & agency creative teams in lockstep

Bob Gohn
By Bob Gohn
on June 28, 2023
It’s easy to say that in-house creative teams know your brand best. After all, they set the brand's creative direction overall. However, an in-house-only approach is not necessarily faster, cheaper ...
Read More
Digital Marketing,
Strategic Communications

From silos to synergy: the impact of integrated agencies

Bob Gohn
By Bob Gohn
on April 20, 2023
There are endless ways brands can connect with customers, and for every one of those communications channels, there is a host of vendors and agencies to help you reach them. Juggling multiple agency ...
Read More
All posts