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Tricia Dawal

Tricia Dawal is an account director at Highwire PR with expertise in adtech, martech and retail/ecommerce public relations. She drives impactful programs that include proactive media and thought leadership, event execution and content creation. She brings with her strong skills in account management, media relations, product launches, event coordination and writing.

More from Tricia Dawal

#HW

Highwire's ones to watch: Women leading AdTech in 2025 and beyond

By Tricia Dawal
on March 17, 2025
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2025 Trends Shaping the Future of Commerce

By Tricia Dawal
on January 30, 2025
The commerce landscape is rapidly evolving, introducing new challenges and opportunities for brands seeking to connect with consumers. To gain a deeper understanding of these shifts, we spoke with ...
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Strategic Communications

5 questions with Axios’ Hope King on a successful IPO media strategy

By Tricia Dawal
on August 19, 2024
As the IPO market seems to be thawing for tech companies, it’s time for communications leaders to dust off their strategies for pre- and post-public offering. We recently spoke with tech ...
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AI,
social media,
Shoptalk

Shoptalk 2024 highlights: In-Store, AI and Social Commerce

By Tricia Dawal
on March 29, 2024
Every year thousands of brands, retailers, startups and reporters in the ecommerce, marketing, and innovations industries convene in Las Vegas, NV for Shoptalk to discuss the evolving retail ...
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financial services

Highwire's ones to watch: recognizing women in adtech

By Tricia Dawal
on March 08, 2024
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Strategic Communications

Shoptalk 101: What to expect, trends to watch for, media to monitor

By Tricia Dawal
on February 16, 2024
In almost a month, leading retailers, brands, analysts, reporters, investors and more will gather in Las Vegas, Nevada for Shoptalk. As one of the premier events in the retail sector, having a well ...
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financial services

Money 20/20 highlights a transforming industry: 4 trends to watch

By Tricia Dawal
on November 02, 2023
This year, the Money 20/20 agenda stemmed from the current regulatory and economic reckoning taking place in the industry. From impending CFPB decisions and regional bank uncertainty to increased ...
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