Peter McCormack

Peter McCormack

Peter McCormack is a Vice President at Highwire with a decade of expertise in integrated communications for startups and Fortune 100s alike. A highly creative communications and marketing professional, he is adept at identifying emerging trends and opportunities necessary to drive sales and brand awareness. He is an analytically inclined PR practitioner who utilizes data insight to produce campaign results that positively impact business objectives. Peter's experience ranges from emerging technology and consumer to financial services and adtech.

More from Peter McCormack

Peter McCormack
By Peter McCormack
on July 03, 2024
The Cannes Lions International Festival of Creativity is the crème de la crème of advertising industry events, bringing together top brands to showcase and discuss new trends, products, and ...
Peter McCormack
By Peter McCormack
on December 11, 2023
Since the launch of ChatGPT a year ago, A.I. has transformed the banking industry and will continue to do so in 2024. The technology radically altered the way employees do their jobs and allowed them ...
Peter McCormack
By Peter McCormack
on July 27, 2023
Earnings. Whether the company misses, meets or beats expectations, communications shape how analysts and media report on your numbers. You can generate excitement, proactively answer questions and ...