Influencer series: Top financial services influencers to watch

The financial services industry is evolving faster than ever before – emerging technologies like generative A.I., DeFi (decentralized finance) and crypto pose new challenges to everything from ...

2023 Social Media Year in Review

We predicted 2023 would be a wild ride for social media, and as December comes to a close, it seems we were right.

Why you need a defined tone of voice

It’s what you say and how you say it. CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite ...

The secret to writing social copy that your audience will actually engage with

The AIDA model: What is it, and how can you use it for social media? Want to write the best social copy ever? Ah, that got your attention.

Everything you need to know about influencer marketing for B2B and consumer campaigns

Why influencers are the ultimate connector of integrated communications