The HTLH conference emerged on the healthcare conference scene in 2018, featuring notable speakers and quirky caricatures. It has since become a leading industry conference, attracting over 12,000 attendees and receiving nearly 3,000 speaking applications.
This year, we are excited to hear from industry leaders such as Joaquin Duato of Johnson & Johnson and Carolyn Bradner Jasik of Omada Health. The conference is also heavily focused on AI, with the introduction of the AI pavilion in the exhibition hall and over 20 sessions dedicated to this innovative technology.
The industry is buzzing about AI, and with less than a month until the conference begins, it's essential to review how to engage with the media attending and covering the event, and how to develop your strategy to secure media coverage.
Crafting the Right Message
In a recent blog post, we highlighted how to stand out when sharing stories about AI. Our research indicates that reporters are eager to learn about real-world applications and best practices.
This includes emphasizing patient-and-provider-centric benefits that demonstrate how AI is leading to significant health and financial outcomes. Additionally, collaborative AI partnerships tend to receive more coverage than standalone AI announcements.
Key takeaway: Develop your unique AI story before reaching out to reporters and consider how to present it at the show. Last year, over 100 announcements were made at HLTH, resulting in comprehensive coverage in Healthcare IT News and Fierce Healthcare.
Identifying the Right Targets
Highwire regularly engages with reporters in the field and has gained insights into how AI is being covered and what topics they are interested in.
For example, Gabe Perna, Digital Health Editor at ModernHealthcare, maintains an optimistic outlook on AI in healthcare, focusing on its potential while including perspectives and cautions in his stories. Chrissy Farr, Editor-In-Chief at Second Opinion, is a notable healthcare influencer and writer who seeks real-world examples that are transforming the industry.
To learn more about how to approach the right reporters with the right AI message, read more here.
Adopting the Right Approach
The HLTH conference is teeming with healthcare communications professionals and companies eager to share their message with the media, making it crucial to approach the dissemination of your message carefully. Here are a couple ways to make the most of your media presence at the event:
- Schedule Pre-Event Briefings: If your company is based in a major media market, arrange meetings with local reporters before the event to provide them with exclusive insights into your key topics.
- Maintain Engagement Post-Event: Follow up with reporters after the conference to share new developments or insights from HLTH, keeping the conversation going.
As healthcare professionals convene in Las Vegas for HLTH, ensure that your presence leaves a lasting impact in this competitive landscape. For tailored PR support and strategies at HLTH 2024, the Highwire PR healthcare team will be on-site and ready to assist.
Contact us to schedule a meeting and let's ensure your conference experience is a success!
