This morning we announced that Highwire has acquired digital consultancy, Wonderscript. James Beechinor-Collins (JBC) and James Holland, founder and co-founder of Wonderscript, have joined Highwire to lead our digital offering, bringing the wider Wonderscript team together with Highwire’s existing digital strategists and specialists.
It’s a move which helps us offer more skills, solutions and scale to our clients in the face of unprecedented communications challenges and an increased focus on digital channels.
The combined team will work across all clients, practice areas and pursue opportunities in content, social, search and digital experiences. They will also continue existing programs of professional development and training for the wider Highwire PR team, continuing our commitment of transforming our approach to communications and marketing, with digital capabilities running throughout.
“JBC and James have been instrumental in the rapid growth of Highwire’s digital offering over the last year as trainers, mentors and collaborators,” said Kathleen Gratehouse, principal of Highwire PR.
“Culturally and philosophically Highwire is well aligned with Wonderscript in our common goal to deliver high-impact business results for clients through the full spectrum of storytelling, content, influencer and digital activations.”
“Our clients’ world is constantly changing and we need to be organized to help them address that change,” said JBC, founder of Wonderscript. “This coming together gives us the best possible platform to ensure we can help our clients stay ahead.”
Taking a holistic approach to digital is one of the most important aspects of the move. James Holland, co-founder of Wonderscript explained that the opportunity to build on the team’s existing training programs and re-think how an entire agency integrates digital is what drove the acquisition.
“Few PR agencies have proven themselves as forward-thinking as Highwire in transforming its entire team to think digitally. This isn’t about adding on siloed specialists, it’s a ground-up reimagining of how digital can infuse new value and possibility into communications and marketing,” he said.
“At a time when every organization on Earth is discovering a drastic need to think digitally, Highwire has the capacity to deliver in more compelling ways than ever.”