Jen Picardo

Jen Picardo

Jen is the Marketing Director for Highwire PR and brings over 17 years of experience creating and executing strategic & integrated digital marketing and communication programs across a wide range of industries. Jen thrives in organized chaos, can find humor in almost any situation, and has always had a knack for getting things done - whether through Jedi mind tricks or breaking down complex challenges. In her prior roles - both in-house and agency - she loves to work collaboratively with business partners to deliver comprehensive marketing strategies that positively impact business objectives and drive measurable results.

More from Jen Picardo

Jen Picardo
By Jen Picardo
on January 24, 2024
Account-based marketing (ABM) is gaining momentum as an effective approach to nurturing and converting high-value accounts. However, while tactics like personalization and targeting get a lot of ...