Joe Ferrary is a Senior Vice President at Highwire where he leads the agency’s Enterprise practice. He has served as the senior strategist for some of the firm’s highest profile clients and has experience in developing and executing globally integrated campaigns for a variety of Fortune 500 technology companies and challenger brands.
White-water rafting in the morning, rubbing shoulders with NBA champ Andre Iguodala in the evening, networking with top tech CEOs in between — who wouldn't want to be on the "Silicon Slopes" of Park ...
Trendjacking is a PR and marketing tactic that capitalizes on breaking news, current events or cultural moments; i.e., topics that are popular and already trending. Think generative AI, ransomware, ...
