By James Holland on January 18, 2024

Expanding our content marketing services through the acquisition of Candor Content

Welcome Candor

This morning Highwire announced the acquisition of Candor Content, bringing two highly-complimentary teams together to turbo-charge our digital marketing capabilities and offer our clients expanded capabilities across SEO, lead generation, brand journalism and more. 

The acquisition expands on the success Highwire has already seen through deeply integrating content, social and creative services into our strategic communications programs. We’ve seen time and again that combining our services for clients delivers more business impact, and increased value. 

It has also won us recognition as Digital Agency of the Year in the 2023 SABRE Awards from PRovoke Media. 

Today’s announcement further deepens that commitment to integrated excellence, with new services, delivered by a dedicated team of leading content marketers, strategists and copywriters.

True to Highwire’s roots in storytelling and innovation, the expanded team share a background in journalism, a passion for technology and healthcare and a common goal to deliver high-impact business results through the full spectrum of storytelling, digital distribution, marketing integration and attribution through modern analytics.

Candor’s existing clients now benefit from the expanded Highwire team’s expertise with integrated marketing programs that leverage digital and social media channels, media relations, and editorial and creative services. Highwire’s clients can now benefit from the Candor team’s unique method of brand journalism and content marketing. The combined team benefits from shared expertise across each of Highwire’s practice areas: Enterprise, Security, Financial Services, Health, Energy and Sustainability. 

All of this comes at a time when owned content has renewed importance to marketers and communicators. Beyond building trust with media, prospects and customers, we have entered an age where A.I. is transforming the ability to produce content, but also highlighting the value of originality and specialism. Candor and Highwire approaches deliver this value, helping brands to shape the information landscape around them with quality content which reinforces their values, messaging and competitive differentiators. 

We’re thrilled to welcome the Candor team to Highwire, where they will work as a tightly integrated team, alongside strategic communications, social media and creative. Together, those skills present a powerhouse of integration, innovation and effectiveness. We can’t wait to hear the challenges you need them to solve.

Published by James Holland January 18, 2024