Melissa Roxas

Melissa Roxas is a Vice President at Highwire where she develops PR programs that grab attention and drive results. She works with both up-and-coming tech leaders and established brands, and has experience across a wide array of industries, including B2B and enterprise tech. Melissa is a pro when it comes to executing PR strategy, messaging development, integrated digital campaigns, crisis communications, media training, influencer relations and more. She’s also passionate about helping clients tell stories related to corporate culture, innovation and energy and sustainability.