Allie MacPherson
By Allie MacPherson
on January 30, 2024
Executive visibility impacts nearly every aspect of business, including employee retention and talent attraction, customer trust and loyalty, investor assurance and more. LinkedIn reports that ...
Jen Picardo
By Jen Picardo
on January 24, 2024
Account-based marketing (ABM) is gaining momentum as an effective approach to nurturing and converting high-value accounts. However, while tactics like personalization and targeting get a lot of ...
Michael Byrnes
By Michael Byrnes
on January 22, 2024
The JP Morgan Healthcare Conference in San Francisco is a beacon for the latest trends and shifts in the industry and, as always, a hotbed for deals. J&J’s acquisition of Ambrx Biopharma and ...
Matt McAllister
By Matt McAllister
on January 18, 2024
Neil Patel, a renowned digital marketer and entrepreneur, emphasizes that roughly 75% of web surfers rarely browse beyond the first page, highlighting the importance of high search rankings. With ...
James Holland
By James Holland
on January 18, 2024
This morning Highwire announced the acquisition of Candor Content, bringing two highly-complimentary teams together to turbo-charge our digital marketing capabilities and offer our clients expanded ...
Matt McAllister
By Matt McAllister
on January 18, 2024
Good storytelling is at the heart of every great novel, play or movie. Why not marketing campaigns as well?
Matt McAllister
By Matt McAllister
on January 18, 2024
Recently, we published a blog post explaining why we won't be using generative AI writing assistants any time soon. The bottom line is that we just don't feel that the quality of the writing they ...
Allie MacPherson
By Allie MacPherson
on January 10, 2024
Meet the influencers modernizing the diffusion of healthcare information Health is a key component to overall happiness and fulfillment, but healthcare costs and gaps in medical knowledge present ...
Allie MacPherson
By Allie MacPherson
on January 03, 2024
Meet the trailblazers shaping the A.I. landscape The future of digital technology holds immense power that could reshape the world in unforeseen ways. In 2021 alone a massive $1.5 trillion was spent ...
Allie MacPherson
By Allie MacPherson
on December 27, 2023
The financial services industry is evolving faster than ever before – emerging technologies like generative A.I., DeFi (decentralized finance) and crypto pose new challenges to everything from ...