Picture this: It’s the winter of 1996. Gene Kelly has just died, Happy Gilmore is newly in theaters, Tupac just released the groundbreaking All Eyez on Me album, and yours truly is about to be six ...
With the current media climate, it’s more important than ever to understand reporters’ news beats to make sure the precarious reporter to PR professional relationship remains mutually beneficial. I ...
This morning we announced that Highwire has acquired digital consultancy, Wonderscript. James Beechinor-Collins (JBC) and James Holland, founder and co-founder of Wonderscript, have joined Highwire ...
Whether you’re Gen Z, a Millennial or even Gen X, chances are you’ve heard of TikTok. It’s the latest social media app that’s taking over and everyone wants to be a part of it.
Last month, Peter McCormack shared his thoughts on how to Scale Your PR Team from Startup to IPO in a recent Highwire blog. But when you are a growth-stage company, everything must scale, including ...
While we love our west coast headquarters, we have a special place in our heart for the East Coast and especially for our two offices here in NYC and Boston. Both cities have a lot to offer tech ...
