Neil Patel, a renowned digital marketer and entrepreneur, emphasizes that roughly 75% of web surfers rarely browse beyond the first page, highlighting the importance of high search rankings. With ...
An effective Request for Proposal (RFP) can be an essential step for organizations aiming to hire a Public Relations (PR) agency that aligns with their communication needs and goals. By outlining ...
Want to craft messages that resonate with your audience? Consider journalistic writing. At Highwire, we understand the value of writing that compels attention, engages emotion, and inspires action. ...
White-water rafting in the morning, rubbing shoulders with NBA champ Andre Iguodala in the evening, networking with top tech CEOs in between — who wouldn't want to be on the "Silicon Slopes" of Park ...
Earnings. Whether the company misses, meets or beats expectations, communications shape how analysts and media report on your numbers. You can generate excitement, proactively answer questions and ...
Trendjacking is a PR and marketing tactic that capitalizes on breaking news, current events or cultural moments; i.e., topics that are popular and already trending. Think generative AI, ransomware, ...
The ESG journey has taken many turns over the last year, from a nice-to-have to a corporate strategy influencer to a political hot-button issue. Despite a growing number of bills restricting ESG ...
It’s what you say and how you say it. CEO communications, like activity on social media, can make consumers and customers feel more connected to a brand, but some messages can have the opposite ...
Congressman Maxwell Frost is 26 years old. During a speech to fellow Democrats, he called a popular political event held in South Carolina “the Coachella of the South.” As he recalled to MSNBC host ...
