This past June, along with my colleague Haley White, I had the opportunity to attend Splunk’s .conf24 user conference in Las Vegas. This year’s conference agenda spotlighted product announcements, ...
AWS is synonymous with cloud computing and has solidified its position as a pioneer in security. This was evident at AWS re:Inforce 2024, where a series of groundbreaking announcements and ...
The Cannes Lions International Festival of Creativity is the crème de la crème of advertising industry events, bringing together top brands to showcase and discuss new trends, products, and ...
I read an Inc.com article headlined: “Influencer Marketing Is Out. Creator Marketing Is In.” This idea — built off of a need for deep trust between brands and creators — was one of the overarching ...
Highwire recently hosted a panel to discuss the nuances of IPO communications and marketing strategies. I was honored to participate alongside this esteemed group:
With the first half of 2024 nearly behind us, we’re reflecting on the agenda-driving topics at events like JP Morgan, ViVE, and SXSW that we expect will continue to inform dialog during the busy fall ...
This month, thousands of security practitioners, CISOs, government officials, reporters, PR people (including a dozen of our own #HWCyberSquad members), and more flocked to Moscone Center in San ...
This last year was monumental for AI in healthcare. From hands-free charting to detailed and documented patient visits to using AI to identify signs of diseases within retinal scans, how AI is being ...
Every company has stories to tell. Whether about why it was founded, what led it to some breakthrough innovation, or how it was able to overcome some immense challenge, stories help companies connect ...
If you’re doing it right, your content should attract a variety of audiences at various stages of the marketing funnel — from people who've never heard of your company before to those who are already ...
