Matt McAllister

Matt is SVP of Content Marketing at Highwire, working with clients to develop content strategies that help them earn trust, build credibility, establish authority and grow their owned media channels.

6 questions with Highwire's SVP, Content Marketing

We doubt Matt would be a struggling novelist, though we are happy he brought his storytelling skills to Highwire!

What’s your area of interest and expertise?

I’m interested in using the tools of journalism to help brands tell their stories and connect with their audiences.

What did you do prior to Highwire?

I founded Candor Content, a content marketing agency that reinvented the way companies think about their blogs and owned media channels.

If you weren’t working in marketing, what would you be doing instead?

I’d either be a sports writer stuck covering high school sports for some mid-tier city or a struggling novelist.

What I’m doing when I’m not working…

I’m outdoors as often as possible: running, hiking, skiing, golfing, gardening, playing soccer or just walking my dogs around the Berkeley hills.

Where are you from?

Wayne, Pennsylvania, just outside the great city of Philadelphia

What do you miss about where you’re from?

Other than the cheesesteaks? I miss the sports teams, the blue collar mentality, and the rich history found in every township

Where the rubber meets the road

Everyone at Highwire is hands-on with client work and the principals are no exception. Some of the brands Kathleen has worked with.

150+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.