540_Peter-McCormack

Peter McCormack

I am a Vice President at Highwire PR with integrated communications expertise working with both startups and Fortune 500 companies.

6 questions with a consumer VP

Peter misses the best beaches from his hometown but he makes up for it with macarons and pottery classes.

What’s your favorite aspect of the PR and Digital marketing space?

The intersection of public relations and digital marketing is a very compelling space to me.  As the marketing and communications worlds integrate, it is critical that we utilize all of the tools we have at our disposal to reach audiences in today’s digital landscape.

What’s your area of interest and expertise?

My expertise lies in the development and implementation of coordinated marketing and communications campaigns to meet business objectives. My specialties are digital and media integrated programs for commerce, consumer technology and frontier technology companies.

What work makes you most proud?

I am extremely proud of the teamwork that produced the award-winning Bespoken Spirits launch.  We took a targeted storytelling approach, merging our PR acumen with our digital expertise. This was a digitally integrated campaign that leveraged varied assets – a celebrity investor, an explanatory video and a sustainability-forward position.  Our efforts resulted in hundreds of leads, a dramatic spike in web traffic and a change in how spirits professionals viewed how tech could be used.  PR WEEK recognized this as the 2022 Best in B2B program.  

What I’m doing when I’m not working…

Making macarons, taking pottery classes, engaging in the Arts at Counterpulse, watching music videos from the 90s and early aughts, exploring the city or playing with my dog, Fred.

Where are you from?

Born in central Pennsylvania, I was raised in Orange County, California, and moved to Boston for college. After seven years in Massachusetts, California pulled me back and I landed in San Francisco where I have lived for 7 years now.

What do you miss about where you’re from?

Having the best beaches in the world in my backyard year-round!

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Thinkers and doers

We pride ourselves on having a unique combination of drive, creativity and trusted relationships that result from decades of success in strategic communications.

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Emily Call Borders

Principal
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Carol Carrubba

Principal
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Kathleen Gratehouse

Principal
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Kim Paone

General Manager, New York
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Ayanna Anderson

Head of DIBs
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Andrew Robinson

Head of People
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JBC

EVP, Digital
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James Holland

EVP, Digital
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Carolina Noguera

Executive Vice President
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Christine Elswick

SVP, Security
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Joe Ferrary

SVP, Enterprise
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Bob Gohn

SVP, Creative
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Ross Levanto

Senior Vice President
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Allie MacPherson

SVP, Social Media
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Jayme Maniatis

SVP, Health
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Dylan Tweney

SVP, Editorial
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Mallory Cloutier

Vice President
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Misty Holbert

Vice President
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Joe Giumarra

Vice President
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Audrey Granger

Vice President
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Morgan Mathis

VP, Health
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Peter McCormack

Vice President
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Megan Phelan

VP, Security
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Melissa Roxas

Vice President
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Saige Smith

VP, Health
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Peter White

Vice President

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