Peter McCormack

The intersection of public relations and digital marketing is a very compelling space to me.  As the marketing and communications worlds integrate, it is critical that we utilize all of the tools we have at our disposal to reach audiences in today’s digital landscape.

My expertise lies in the development and implementation of coordinated marketing and communications campaigns to meet business objectives. My specialties are digital and media integrated programs for commerce, consumer technology and frontier technology companies.

I am extremely proud of the teamwork that produced the award-winning Bespoken Spirits launch.  We took a targeted storytelling approach, merging our PR acumen with our digital expertise. This was a digitally integrated campaign that leveraged varied assets – a celebrity investor, an explanatory video and a sustainability-forward position.  Our efforts resulted in hundreds of leads, a dramatic spike in web traffic and a change in how spirits professionals viewed how tech could be used.  PR WEEK recognized this as the 2022 Best in B2B program.  

Making macarons, taking pottery classes, engaging in the Arts at Counterpulse, watching music videos from the 90s and early aughts, exploring the city or playing with my dog, Fred.

Born in central Pennsylvania, I was raised in Orange County, California, and moved to Boston for college. After seven years in Massachusetts, California pulled me back and I landed in San Francisco where I have lived for 7 years now.

Having the best beaches in the world in my backyard year-round!