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Matt McAllister

Matt McAllister

Matt is a Senior Vice President, Content Marketing and works with clients to develop content strategies that help them earn trust, build credibility, establish authority and grow their owned media channels. He is a Silicon Valley marketing veteran with big-agency experience as well as in-house chops as the head of marketing for several successful tech companies.

More from Matt McAllister

Strategic Communications,
AI

Combining A.I. and human ingenuity to reach the top of the search engine rankings

Matt McAllister
By Matt McAllister
on January 18, 2024
Neil Patel, a renowned digital marketer and entrepreneur, emphasizes that roughly 75% of web surfers rarely browse beyond the first page, highlighting the importance of high search rankings. With ...
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Digital Marketing,
Strategic Communications,
content marketing

Incorporating the 5 elements of storytelling into your marketing program

Matt McAllister
By Matt McAllister
on January 18, 2024
Good storytelling is at the heart of every great novel, play or movie. Why not marketing campaigns as well?
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AI,
content marketing

How Highwire uses A.I. in content marketing

Matt McAllister
By Matt McAllister
on January 18, 2024
Recently, we published a blog post explaining why we won't be using generative AI writing assistants any time soon. The bottom line is that we just don't feel that the quality of the writing they ...
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All posts