• Emily Call Borders

    Principal

  • What’s the one thing you really enjoy doing?
    I love to dive into the creative and get to that intersection of taking it off the whiteboard and putting it into action—not just coming up with campaigns but being a hands-on part of making it happen.

    What is your area of professional expertise in Public Relations?
    I specialize in storyline creation, narrative development and creative campaigns grounded in data and research.

    What did you do before you came to Highwire PR?
    Before co-founding Highwire, I worked with leaders in e-commerce, mobility and security at a national agency. Prior to that, I was a technical writer and marketing lead at an architecture and civil engineering firm, as well as a magazine journalist.

    What work makes you most proud?
    I’m proud of our thoughtful creative campaigns that consistently help our clients stand out in their industries—from aligning Prezi with the TED Conference to promoting the Blue Jeans Network and Sundance Film Festival integration. Additionally, I am proud of our work raising the profile of the incredibly smart and talented investors at Norwest Venture Partners.

    What led you to PR as a career?
    I started my career in journalism with a desire to tell a great story. Then I moved into marketing and uncovered how to help a business meet its objectives. Public Relations combines the power of narrative and the partnership with executive teams to really grow and meet businesses goals.

    If you weren’t working in PR, what would you be doing instead?
    I’d be spending my time writing glossy magazine features and working on my snowboarding and bass guitar skills. Not at the same time.

    Where are you from?
    Salt Lake City, Utah.

    What’s one thing you miss about where you’re from?
    I miss the mountains and the snow.

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