Mags_Kayak

Mags Cote

Mags is the Head of Insights & Analytics and enjoys helping teams build insights-driven solutions and impactful programs. She is particularly interested in the synergy between creativity and data-backed strategies to enhance communication effectiveness. 

4 questions with Highwire's Head of Insights & Analytics

People often confuse facts with insights. I look at all of the data and use those facts to create meaningful insights. 

What’s your area of interest and expertise?

Consumer insights & analytics

What did you do before Highwire?

The first 15 years of my career were spent on the publisher side, first in advertising sales and then in market research and business development. 

If you weren't working in I&A, what would you be doing instead?

Hopefully making pasta or another carbohydrate :)

Where are you from?
The great state of Maine. 

Where the rubber meets the road

Everyone at Highwire is hands-on with client work and the principals are no exception. Some of the brands Kathleen has worked with.

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150+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.

Agency Leadership

Emily Call Borders

Principal

Carol Carrubba

Principal

Kathleen Gratehouse

Principal

Chuck Hemann

Chief Integration Officer

Kim Paone

General Manager, New York

Michael Byrnes

Managing Director, Health

Christine Elswick

EVP, Security

Mike Steavenson

EVP, Enterprise

Kate Adorno

EVP

Carolina Binstadt

EVP

Joe Ferrary

SVP, Enterprise

James Holland

EVP, Digital

Danny Maiello

EVP, Brand, Corporate & Energy

Ayanna Anderson

SVP, DIBs

Andrew Robinson

Head of People

Mags Cote

Head of Insights & Analytics

Mallory Cloutier

SVP

Dan Davies

SVP, Integrated Digital

Bob Gohn

SVP, Creative

Mazen Haddad

SVP, Delivery and Operations

Ross Levanto

SVP

Allie MacPherson

SVP, Social Media

Megan Phelan

SVP, Security

Saige Smith

SVP, Health

Katherine Zackel

SVP, Security and Crisis Communications

Joe Hamrahi

CFO

Emily McCrea

Controller

Ken Sugimura

Director, FP&A

Ali Balicki

VP

Shevaun Betzler

VP, Security

Sara Black

VP

Denise Jocson

VP, Creative

Megan Kernan

VP, Health

Morgan Mathis

VP, Health

Peter McCormack

VP

Melissa Roxas

VP

Tori Sabourin

VP, Digital

Amy Tsui

VP, Finance

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