Mags Cote

Mags is the Head of Insights & Analytics and enjoys helping teams build insights-driven solutions and impactful programs. She is particularly interested in the synergy between creativity and data-backed strategies to enhance communication effectiveness.

4 questions with Highwire's Head of Insights & Analytics

People often confuse facts with insights. I look at all of the data and use those facts to create meaningful insights.

What’s your area of interest and expertise?

Consumer insights & analytics

What did you do before Highwire?

The first 15 years of my career were spent on the publisher side, first in advertising sales and then in market research and business development.

If you weren't working in I&A, what would you be doing instead?

Hopefully making pasta or another carbohydrate :)

Where are you from?

The great state of Maine.

Where the rubber meets the road

Everyone at Highwire is hands-on with client work and the principals are no exception. Some of the brands Kathleen has worked with.

160+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.