kate and fam

Kate Adorno

I help brands tell their story in ways that move them from industry leading to industry changing. My experience ranges from B2B, enterprise tech, e-commerce, adtech, fintech and beyond.

5 questions with a Highwire SVP

Kate has spent most of career in the agency world but when she's not working she likes to spend time with her two boys and husband. Read on to see what led her to Highwire...

What’s your area of interest and expertise?

I’ve been fortunate to work in many different areas during my career. I’ve done everything from enterprise tech, to healthcare and personal banking. I’m always up for a new challenge.

What did you do prior to Highwire?

I’ve spent my whole career in the agency world. Before I joined Highwire, I was the president of an agency. I’ve always been on the agency side because I love helping clients create meaningful change for their organization, and an outside perspective is a key element in helping to accomplish that.

What led you to PR as a career?

I majored in public relations because the degree required minimal math classes and I’m terrible at math. However, I knew I’d made the right decision during one of my first PR classes when we learned about the importance of reputation management and crisis comms. From that moment on, I knew I was all in.

What are you doing when you’re not working?

If I’m not working, I’m spending time with my two boys and my husband. They’re my “why” and my greater purpose. I’m also a fitness coach and teach small group classes at an incredible local gym.

Where are you from?

I was born and raised in Northern New Jersey. I live less than a mile from my parents and my sister. My husband and I used to live directly across the street from my parents’ house.

Where the rubber meets the road

Everyone at Highwire is hands-on with client work and the principals are no exception. Some of the brands Kathleen has worked with.

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160+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.

Agency Leadership

Carol Carrubba

Interim CEO

Emily Call Borders

Chief Client Officer

Joe Hamrahi

Chief Financial Officer

Michael Byrnes

Chief Growth Officer

Jason Mayde

Chief Technology Officer

Ayanna Anderson

Head of DIBs

Mags Cote

Head of Business Intelligence

Andrew Robinson

Head of People

Christine Elswick

EVP, Security

James Holland

EVP, Digital

Danny Maiello

EVP, Brand, Corporate & Energy

Kim Paone

EVP, Financial Services

Kate Adorno

EVP

Carolina Binstadt

EVP

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