How to Own the Narrative in Tech Advancements

AI is undoubtedly the hottest tech topic of our current era. It all but feels inevitable that AI will transition from tech innovation into table stakes within a matter of years — so how can you command the narrative when developing or implementing AI solutions is no longer a competitive differentiator?

Tech may evolve over time, but the process companies use to embrace innovations and position themselves as tech-forward, product-led operations hasn’t really changed all that much. Read our blog to discover a handful of core strategies that any organization can use to own the narrative, whether you’re in the initial adoption stages, you’re hoping to stand out from the crowd as the market saturates, or you’re looking forward to the next big thing.

Mike Steavenson, EVP Enterprise

You ask. We answer.

How can I leverage insights and analytics in my communications strategy, and why should I bother?

Today's media landscape is more fractured than ever, and conversations are happening across thousands of forums, blogs, and publications. How do you know where your audience congregates, let alone what they're saying?

Insights and analytics, or I&A, is the answer. Using a sophisticated mix of social media listening, media monitoring, and data analysis, the Highwire Intelligence Group aims to lock into audience behaviors, identify trends, and craft messaging that drives meaningful engagement.
 
Drawing from our own practices, here are four ways you can use I&A in your communications strategy:

Plan strategically with always-on insights: Using custom dashboards and tools such as Meltwater, your team can constantly monitor and analyze key topics. You can then use that data to ensure your strategies stay on-trend, find their place in the landscape, and map to your target audience's behavior. That helps you anticipate client needs and stay ahead of the ever-shifting market.

Use analytics to refine your messaging: Natural Language Processing (NLP) software can pore through thousands of words harvested from your most important channels and analyze them. The results can show you emerging trends and guide your content development so that it uses the language of your target audience. The result: more relevant content that earns more engagement.

Measure (and optimize) your results: By establishing clear metrics and running continuous evaluations, you can see how your campaigns stack up to your expectations in real time. You can use that data to tweak your work, improve your decision-making, and demonstrate ROI to clients.

Integrate specialists and embed support: At Highwire, we believe in embedding specialists from our Intelligence Group in our Practice Groups. These specialists bridge the gap between insights and execution, ensuring the Intelligence team is pointed in the right direction and that Practice Groups get maximum value from our insights.

AI and Industry News

• Jessica Lessin and Jon Victor launched The Information’s Applied AI section, covering news on  how businesses are using AI. 
  
  
• Forbes is now accepting submissions for the 2025 Forbes AI 50 list. The deadline to apply is February 7, 2025. 

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